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Bottled Water - China

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In the future, bottled water companies that are able to do so need to look at entering the high-end market and finding their own water sources or acquiring small businesses with their own high-quality water source. Activity in this segment has been low-key and quiet to date, but as can be seen from the success of this segment in some foreign markets, the potential for growth should not be  underestimated. http://www.bharatbook.com/beverages-market-research-reports/bottled-water-china.html

Table of  Contents

INTRODUCTION
Figure 1: Bottled water classification pyramid
Methodology

EXECUTIVE SUMMARY
The market
Figure 2: Volume sales of packaged water in China (million litres)
Companies and brands
Figure 3: Leading packaged water companies, by market share (%), 2011
The consumer
Figure 4: Reasons for drinking bottled water for each occasion, November 2012
Issues in the market
Packaged water is going high-end
Marked scope for growth in flavoured water
Convenience of consumption and purchase are important factors

THE MARKET

MARKET SIZE
Figure 5: Growth trends in the bottled water market in China, 2007-12

ISSUES IN THE MARKET
Differences in regional climate and precipitation
Figure 6: Maps of mean annual temperature and precipitation in China
Traditional Chinese concepts of health
China faces an increasingly serious lack of freshwater resources
Tap water is still not safe to drink from the tap
Population mobility and outdoor activities on the rise
Packaged water is considered good value for money
Strengthening of regulations by the government
Other soft drinks contain additives

MARKET SEGMENTATION
Figure 7: Volume sales of packaged water in China, by retail and non-retail (mn litres), 2007-12
Figure 8: Value sales of packaged water in China (RMB bn), 2007-12

THE FORECAST
Figure 9: Volume sales of packaged water in China (million litres)
Figure 10: Value sales of packaged water in China at retail, (RMB mn)
Figure 11: Volume sales of packaged water in China at retail, (million litres)
Figure 12: Volume sales of packaged water in China at non-retail, (mn litres)

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