New Delhi, 8th April, 2013: Gaadi.com, India’s leading online marketplace for used cars and a leading resource for new car research, today announced the launch of its online video library. There has been an increased skew towards images and videos for consumption of digital content. This initiative by Gaadi.com looks at tapping into video space for providing auto news to users in a more engaging way.
Commenting on the launch, Mr. Umang Kumar, CEO & Co-Founder Gaadi.com, said, “Online information today is fast changing from just data transfers to becoming a holistic experience for users. The content is playing a much larger role and seeing this trend has encouraged us to create this digital medium for car enthusiasts everywhere.”
The online video library will cover launches from the floor, offer sneak peeks into upcoming car models, feature interviews with eminent personalities from the auto industry, bring you face to face with car enthusiasts and present information in an engaging and creative format.
Bunny Punia, Associate Editor Gaadi.com, said, “Our video section has come at a time when high speed internet and 3G connections are becoming a common affair across the country. Users are more comfortable exploring the video side of automotive reviews and a 3-minute video can end up imparting a better feel about a vehicle to the end-user than a 1000 word article and needless to say, the moving visuals also offer a far better user experience than photographs.”
The video channel has also been integrated into the gaadi website under the video section, besides which the video reviews of cars are uploaded on the pertaining make-model pages, giving viewers easy access to the video content. A video is sent every fortnight to our extensive database of subscribers, through our newsletter.
Tavleen Mehendiratta, Assistant Editor Gaadi.com, said, “Youtube is becoming the new platform to go beyond textual content, taking engagement to a completely different level. There is a new generation of viewers who spend significant time on videos and about 72% of these viewers are under the age of 35, which means we are talking about youth who can be really interested in cars and bikes. However besides Youtube, Gaadi is also exploring other avenues to touch base with its viewers, such as Vimeo, Daily Motion etc. Our weekly feature bulletin- Turbo is a promising engagement tool for us. ”
For more information, visit: http://www.gaadi.com/videos/
Gaadi.com is a leading online automotive marketplace bringing together car buyers and car sellers. New car buyers can research their car purchase while used car buyers can browse through the largest collection of inventory online. Launched in May 2008, it was acquired by MIH (a subsidiary of South African media giant Naspers) in Feb 2011.
It is the best resource for new car research in India, providing users with information (specifications, features, pricing, news), opinions (editorial reviews, user reviews, user ratings, video reviews) and tools (recommendation engines, car comparators, dealer locators etc.). Users can make an informed decision using these tools before requesting a price quote and booking a test drive. Gaadi.com also facilitates users to get best deals on new car loans and auto insurance.
Gaadi.com’s used car marketplace is the best in online space with a comprehensively curated and photographed stock of used cars. It provides a transparent and reliable platform for used car listings with detailed information for used car buyers. Users are free to choose from individual sellers, used car dealers and can filter their requirements basis location, body type of vehicle, fuel type, price range, etc. A host of tools including used car valuation tools and offline services are additionally offered.
Gaadi.com Launches Online Video Channel for Cars & Bikes