Statistics show that when a visitor comes to your website, they will stay no longer than eight seconds if they do not see something of interest. They also show that if you have a video on your website, visitors are likely to stay up to six times longer. Since 90% of people would rather watch a video than read a page of text, you've got a much better chance of gaining potential clients by using a video to inform them about your company.
An explainer video will help your visitor to learn about your company and services quickly and effectively, and can have a much bigger impact on their judgement than text alone, because a video can give your company personality and likeability. However, if you want your video to be successful, it's not as simple as it seems.
33% of viewers will stop watching a video after 30 seconds if it does not interest them, and up to 60% will stop after the two minute mark. For this reason, your video needs to be engaging right from the beginning. A video which is visually interesting and gets to the point straight away will hold a viewer's attention much better than a video full of waffle.
Explainer video production companies will be able to help you produce an effective video which meets the needs of the audience and keeps them interested the whole way through. When you employ these companies to help you, they will not take over the job, but instead will work with you, sharing their expertise whilst making sure the video represent your business as you want it to.
Whilst making a video yourself can be a tricky task, explainer video production companies are skilled in the art of video production and will have skills in a variety of areas, so you'll have a lot of choice in terms of how your video is presented, whether you want to use cartoon characters, real people, moving text, animation, or screen caps. However you choose to present it, the production company will be able to produce an effective video to a professional standard.
Another benefit to video advertising is that if your video appears as an ad outside of your website, the viewer is 200 times more likely to click on it than they are a standard banner ad. In April 2012, the average CTR for a banner ad was around 0.01 per cent, whilst the average for a video ad was nearly 1.8 per cent. Although having a high click through rate doesn't necessarily mean you're going to get a lot of sales, it demonstrates the effect video advertising can have on general interest in your company, and the more people you have the attention of, the more potential clients you have.
If you're interested in having a professional corporate explainer video made for your company to help your visitors understand what you do, then get into contact with some of the companies offering corporate video production London and local areas have to offer.
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