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Lovable Lingerie Ltd. - Company Information & Swot Analysis

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Lovable Lingerie Ltd is the one of India’s leading manufacturers and seller of women’s innerwear. The company caters to premium segment market in India under the brand name of “Lovable” and to mid segment market under the brand of “Daisy Dee”. “Lovable” is amongst the top three most preferred brand in women’s innerwear in India.

IS Advisors takes you through the Company information and a detailed SWOT Analysis of the company in this report. The report provides useful and comprehensive information about the company. This coupled with SWOT Analysis can be utilized for investment related decision.


• Company’s business profile at a glance
• Aerial view of the company’s financial performance
• Study of the major internal and external factors affecting the company, in the form of SWOT framework
• Examines and identifies key information and issues about company for business intelligence requirements
• Financial comparison of the company with its peers


• To enhance the understanding of the company
• To understand the various factors which are fuelling the growth and those which are/will be critical for the company’s performance in the near term
• Comprehensive report covering all the aspects required to understand the company’s performance weighing against the peers

1. Snapshot
1.1 Company Details
1.2 Company Address
1.3 Price Information
1.4 Company Size
1.5 Company vs. Sensex
2. Financial Highlights
2.1 Key Financials (in USD)
2.2 Key Ratios
2.3 Market Cues
3. Profile
3.1 Background
3.2 Business Profile
4. Key Personnel
5. Shareholders Information
5.1 Shareholding Pattern (Last 5 Quarters)
5.2 List of Key Shareholders
6. Peer Group Comparison
7. SWOT Analysis
7.1 Strengths
7.1.1 Strong Brand to Garner Market Share
7.1.2 Varied Product Range
7.1.3 Strong Distribution Network
7.1.4 Integrated Operations and Economies of Scale
7.1.5 Healthy Financials
7.2 Weaknesses
7.2.1 Increased Promotional Spends
7.2.2 Absence in Men's Segment
7.2.3 Fragmented Nature of Industry
7.3 Opportunities
7.3.1 Massive Untapped Opportunity in the Innerwear Market
7.3.2 Rising Working Women Population in the Country
7.3.3 Increasing Urbanization
7.3.4 Favorable Demographics
7.3.5 Growing Organized Retail
7.3.6 JV with Lifestyle Galleries to Benefit
7.4 Threats
7.4.1 Low Degree of Brand Loyalty
7.4.2 Labour Intensive Nature of Company
7.4.3 Competition from other Manufacturers
7.4.4 Evolving Fashion Trends in the Innerwear Industry: A Threat
7.4.5 Fluctuations in Interest Rates and Availability of Credit
7.4.6 Fluctuations in the Availability, Prices and Quality of Raw Materials
7.4.7 100% FDI IN Single Brand Retail: A Threat
8. Financials (in USD)
8.1 Quarterly Income & Expenditure Statement
8.2 Annual Income & Expenditure Statement
8.3 Balance Sheet
8.4 Cash Flow Statement
9. Ratio Analysis

List of Figures
Figure 1 Lovable's Segments and Sub-Brand
Figure 2 Lovable Acceptance
Figure 3 Revenue Break down across Brands
Figure 4 Revenue Break down across Products
Figure 5 Range of Products
Figure 6 Net Sales (FY07-FY11)
Figure 7 Net Profit (FY07-FY11)
Figure 8 Operating Profit (FY07-FY11)
Figure 9 Debt (FY07-FY11)
Figure 10 Lovable Opportunity Size
Figure 11 Lovable Production Volumes
Figure 12 Innerwear Market- Volume
Figure 13 Innerwear Market- Value
Figure 14 Women Population (2000-2020E)
Figure 15 Disposable Income (FY06-FY10)
Figure 16 Market Structure of Lingerie Market
Figure 17 Market Share: Premium Lingerie Market
Figure 18 Cotton Monthly Price

For more information kindly visit :
Lovable Lingerie Ltd. - Company Information & Swot Analysis


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