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Non Alcoholic Beverage Industry

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EXECUTIVE SUMMARY

With the rising health consciousness among Indians, focus is increasingly shifting towards healthier eating and drinking habits  http://www.bharatbook.com/market-research-reports/retail-market-research-report/non-alcoholic-beverage-industry-in-india-2011-15.html

Asia Pacific (APAC) is today, the largest global market for non-alcoholic beverages. India stands among the largest consumers of non alcoholic beverages in Asia. With the increase in urbanization and economic development across the country, growth projections are quite high in this segment.

Trends in the industry

• New concepts
• Global companies eyeing India as a manufacturing base
• Increase in FDI in food processing industry

The growth of the Indian non-alcoholic beverage industry from FY’2005-FY’2011 has largely been due to the increasing inflow of Foreign Direct Investments (FDIs). After the liberalization of trade policies, foreign investments have started to flow into the Indian markets.

The non alcoholic beverage industry is expected to rise tremendously due to presence of strong consumer base in India.

SCOPE OF THE REPORT

• Non Alcoholic Beverage Industry in India at a glance
• Emerging trends in the industry like new concepts, global companies eyeing India as a manufacturing base and increase in FDI in food processing industry
• Factors driving growth, Issues & Challenges
• Government Regulations & Initiatives in Indian market
• Major players
• Forecasts

REASONS TO BUY

• To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
• Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
• The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance

1. OVERVIEW
1.1 Structure of the Industry
1.1.1 Carbonated drinks
1.1.2 Non carbonated drinks
2. DEMAND SUPPLY SCENARIO
3. INDUSTRY GROWTH DRIVERS
3.1 Favorable Demographics
3.1.1 Rising middleclass
3.1.2 Rise in discretionary income
3.1.3 Rise in working population
3.2 Increase in health and fitness awareness
4. EMERGING TRENDS IN THE INDUSTRY
4.1 New concepts
4.2 Global companies are eyeing India as manufacturing base
4.3 Increase in Foreign Direct Investment (FDI) in food processing industry
6. SWOT ANALYSIS
6.1 Strengths
6.1.1 Wider choices to the consumers
6.1.2 Health benefits
6.1.3 Improved distribution channel
6.1.4 Low cost labor
6.1.5 Favorable climatic condition for fruits and vegetables
6.2 Weaknesses
6.2.1 Lack of warehousing and infrastructure facilities
6.2.2 Huge capital investment
6.2.3 Low penetration in rural areas
6.2.4 High promotional cost
6.4.5 Lack of brand differentiation
6.3 Opportunities
6.3.2 Rising per capita income
6.3.3 Increasing health consciousness
6.3.4 Increase in consumer expenditure on food and beverages
6.4 Threats
6.4.1 Increasing demand for alcoholic beverages
6.4.3 Price volatility of key raw material and packaging
6.4.4 Rising Competition
6.4.5 Government Tax
7. PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8. KEY PLAYERS
8.1 Coca Cola India
8.2 Pepsi Co India
8.3 GCMMF (AMUL)
8.4 Dabur India Ltd.
9. THE HERFINDAHL-HIRSCHMAN INDEX
10. INDUSTRY PERFORMANCE
11.FORECAST
12. ANNEXURE

For more information kindly visit :
Non Alcoholic Beverage Industry In India (2011-15)

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