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Fitness & Slimming Industry In India - Swot Analysis

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OVERVIEW

Indian Fitness & Slimming Industry constitutes about 8% of the wellness market. Presently, the fitness industry is in its nascent stages. The industry is fairly fragmented since the majority of the market appears to be dominated by a large number of mom-and-pop gyms. Organized fitness services account for merely 25% of the overall fitness industry. http://www.bharatbook.com/market-research-reports/healthcare-market-research-report/fitness-slimming-industry-in-india-swot-analysis.html

The Indian Fitness & Slimming Industry is set to ride high with all levers in place. Growing disposable income of the people coupled with rising awareness of a healthy body augur well for the Industry. Significant changes in lifestyle related to lack of physical activity and increased consumption of fast food among both affluent and working class population has led to greater need for healthy lifestyles.

Indian fitness & slimming industry currently pegged at USD 0.78 billion is stated to grow at a CAGR of 25% to reach USD 2.4 Billion by 2015. We would not be surprised if the industry outperforms our ballpark figure.

SCOPE OF THE REPORT

• Industry at a glance
• Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework

REASONS TO BUY

• Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth
• Get knowledge about the forte of the industry which will help it to ride in the lead

OVERVIEW
SWOT ANALYSIS
STRENGTHS
1. Large customer base
2. Last man standing!
WEAKNESS
1. Lack of standardization
2. Seasonality of business
3. Lack of Government focus
4. Capital Intensive
OPPORTUNITIES
1. Evolving demographics
2. Rising health consciousness
3. Surge in disposable incomes
4. Shift in spending pattern
5. Under penetrated Industry
THREATS
1. High input costs
2. Lack of qualified manpower
3. Macroeconomic factors
4. Competition

LIST OF FIGURES & TABLES

Figure 1 Growth in Fitness Clubs (2008-11)
Figure 2 Youth population growth rate in India (1995-2026E)
Figure 3 Preferred exercises and frequency by Indians
Figure 4 Per Capita Income India (In INR, 2006-11)
Figure 5 Growing Discretionary Spend (2000-20)
Figure 6 Membership penetration across countries
Figure 7 Cost structure of a health club

For more information kindly visit :
Fitness & Slimming Industry In India - Swot Analysis

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