E-Commerce site is for buying goods: this is the kind of myth all of us have grown to believe. Far from this, the truth is, e commerce has many different components and benefits to suit any business.E-commerce is a complete solution in whatever area you are working – it can deliver streamlined business starting from invoicing and billing to discounts, bidding, booking etc. The online shopping cart misconception about e-commerce can be broken down only if one observes the financial domains like banks using e-commerce for their daily transactions.
No doubt, E-commerce software gives a virtual shopping cart to facilitate customers to add and remove goods as if they were in a physical store, but people need to know what it gives beyond that. In a nut shell, electronic commerce emphasizes the churning and exploring of new business. Electronic
Commerce has the prospective to increase revenue by creating new markets for old products, creating new information-based products, and establishing new service delivery channels to better serve and interact with customers.
To judge E Commerce from a marketing perspective it definitely brings product or the service closer to the customer. Customer can view, read, download and feel the virtual product. Traditional marketing does not have the advantage of offering a customized deal or sales offers to customers. But Online marketing enables the company to give customers customized offers on products. There is no rush in an Ecommerce product site where each customer can shop individually and the problem of attention in a real market does not exist here. Each customer can have his personal time with the products or services.
Time restrictions no longer impose on shopping with Ecommerce. For that matter all activities are seamless in these sites. Banking, financial transactions, products, and name anything, these sites allow a 24/7 sales that turns into an increment in sales and profits.
E-commerce is extremely cost effective for business concerns as it brings down the cost of marketing,and other processes involved in a real store. The burden of managing employees and maintaining infrastructure no longer seem problems in Ecommerce websites. Business owners can collect and manage information related to the customers resourcefully, that would help you in developing efficient promotional strategy.
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Myths about E-Commerce