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Why a Frozen Yogurt Store Is a Good Business Concept

by josephcarr

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Without leaving any sense of guilt of spiking your blood sugar, selected treats like frozen yogurt manage to satisfy your sweet tooth. It's for this reason that the number of frozen yogurt shops in the United States popped from 3,624 to 4,765 between the fall of 2010 and 2011 alone. Before you join the bandwagon and put your hard-earned cash in a frozen yogurt business, there are a few things you should consider.


Exactly how many individuals want to buy frozen yogurt in your location? If there are no existing frozen yogurt stores around, you can conduct a survey on at least a few hundred people. Otherwise, note how your possible competitors fare. Are there stores packed with customers most of the time, or have they been in operation for a good number of months but you have not seen the anticipated long queues?


Aside from delighting their sweet tooth, one more reason why people buy frozen yogurt is to get a light and energizing treat. Therefore, your company has a better chance of success if you live in an area where there's warm climate most of the time. Otherwise, you'll have to figure out what to do with your remaining stock throughout the winter months or else stand to lose sales.

More considerations for your frozen yogurt business include shop location, basic materials sourcing, and capital. Your store should be located in a location conveniently accessible to most people and where there's heavy foot traffic like shopping malls, train stations, and airports. Likewise, the closer your shop is to your source for raw materials, the better. This way, yogurt and all other ingredients such as chocolate, fresh fruits, and nuts are fresh when delivered. Also think about the price of operation—store employees' wages, leasing, and maintenance.


How do you make your store, products, and services rise above the rest? Observe popular frozen yogurt brands and their strategies to get and keep their share of the frozen yogurt market pie. Determine which methods will certainly work best for your company.

If you're a newbie to the frozen yogurt business, it's a great thought to choose tested and solid frozen yogurt franchises to partner with. Begin with recommendations from people who've had firsthand experience with this business. You can also review this link for more details on picking frozen yogurt franchises:

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