According to Mason Cooley, creativity makes a leap, then looks to see where it is. A Creative Consultant does it in reverse, he sees where he is and then takes a leap. Whether you are a musician or a manufacturer, you need a Media Consultant to ace your potential market.
A Creative Media Consultant is responsible for proper projection of a product in the market, which in turn will ensure its success.
Meet a Creative Consultant
He is a trained professional who is responsible for the image and value building of any particular product, company, service or person. He has to chalk out various marketing strategies and promotional events to attract the target audience. He is generally a charming talker with a pleasing personality who makes sure that people believe what he says.
Know about his work
A Creative Media Consultant has great marketing strategies and Public Relation ideas. He is aware of the target audience and designs his work accordingly. He is learned, up to date with the current market scenario and is creative enough to churn out ideas that are unique to his competitors.
Though a Creative Consultant's job is mostly post-production publicity, he could be involved in both the stages of pre-production and post-production decision making. Press releases, advertising, promotional events, social media management are a few job responsibilities of the Media Consultant. He is responsible for the successful launch of any new product, promotion of existing products and image correction of tarnished products. He is also responsible for reputation management of the company and its owners.
A lot of research and strategy making is a vital part of his job. Generally media consultants specialize in a particular field, for example, a consumable product like cookie will have a target audience and shall require specific skill sets to promote, compared to real estate, though a single consumer could buy both. henrietteweber.com will tell you more about different types of media consulting.
Meet the people who needs him
It is fair to say that today almost every ones life is closely or remotely affected by publicity. As consumers, every choice that you make is directed by a Creative Media Consultant. As employees, the future of your employers are ensured by them, and as entrepreneurs the success of your business is determined by the Media Consultant.
Not only companies, but reputed public figures also hire a Creative Media Consultant. Movie stars, sports personalities, politicians etc have them as a part of their management team to ensure good public image.
Job of a Creative Media Consultant