Social media is very popular right now, especially as a potential marketing tool for small business. Today, only the social media strategy makes sense. Social media can be defined as online means of communication that are used by large mass of people in order to share information and develop professional and social contacts.
The term has become well-known in the last few years, but online forums and bulletin boards have been around for ages, will certainly meet the defination, as they are the key ideas of user generated content and interactivity. The biggest four social media sites are Twitter, YouTube, LinkedIn, and Facebook.
If you want to participate in social media, then you must not dive into evry site of social media. You have to be selective. The audience of the facebook is mainly the younger people and the atmosphere is fun. LinkedIn is for the professionals and the atmoshere is quite serious. There are more niche social networks that will better fit your business.
While writing, Facebook has 850 million registered users. An average user visit 50 times in a month, spending 20 minutes per visit. In online world, the length and frequency of the visit is unusual. Businesses can participate in social media strategy for free. You may not have to pay any money in order to build an audience on social networks. The principle attraction of the marketers is the possibility of the massive interest, such as web traffic, new connections, and leads. Social media is a promotion tool in businesses has become very popular. The platforms available is so rich that it suggests that the company pages within the social media sites, such as Facebook can replace standalone sites on the web.
The best social media strategy is to create a great hub in the form of the main website and take advantage of the social media opportunities for reaching a wider audience. This means
If you are tight for resources or time, you have to select and choose the most appropriate social network for your business.
You must engage in the network with value, simulatneously you have to post the best content at your site.
You must work hard for your site.
You must make your website social so that the visitors can drive traffic via the social network.
You have to optimise your site so that the visitors take a desired action.
One of the key comversion is to capture the email address. Though email has the downsides, still you can't communicte directly with the audience.