Marketing plays a very important role in business. In these competitive times, promoting your business is mandatory. As the competition is growing, so are the ways of advertising. Whether you have an existing store or are planning to start web shop (webwinkel beginnen in Dutch) marketing is the one of the factors responsible for your growth.
For a net visitor to find your web store (webwinkel in Dutch), the most important part is of search engine optimization (SEO) and human visitor optimization. No visitor will be able to find your shop if you don’t work on your SEO. Submit blogs related to you shop on various blog directories and keep updating them. Write and submit press releases/articles. You can use social media optimization (SMO) to promote your store on social networking sites.
One can also ask the existing customers to share their experiences about your web store. You can provide newsletters/subscriptions for giving information of the new products and schemes. Putting up online polls, where a customer /visitor can give suggestions also attracts people. You can also offer the option of various modes of payment and can offer other languages on your web site to attract global visitors.
Another thing one can do to promote a business is to provide a customer service helpline. It makes the visitor feels confident in case of any confusion. Offering special discounts also is a part of marketing your store.
It is also advisable to market your web shop offline. This can be done by having your shop’s logo and URL printed on carry bags or caps or even sponsoring your products as giveaways for competitions. You can ask your friends/family to place bumper stickers with your logo and URL on the vehicles they use.
One can also send greeting cards to existing and potential customers with the logo and URL printed on them. Last but certainly not the least, you can advertise in Yellow pages to reach to the general public.
Ways to promote your web store online as well as off line