You might think the title of this article is dumb. Of course, you have to focus on teeth when you market your dental clinic, right? That is like the most basic and important factor—teeth. However, if you want to have more appeal to people, you have advertise more than just dental health and hygiene. You have to focus on certain groups of people in order to convey the sense that you are reaching out to your audiences, that you are not just selling a serving to a bunch of strangers. You have to give out the impression that you know your audience, that you know what your target market needs. That is one of the most effective ways to market your business. Now, I have a bunch of audiences in this article. You can choose to focus on just one group or interchange the four, depending on a particular campaign you have at the moment.
Yes, yes. Children are one of the avid customers / patients of dental clinics. It is completely rational if you feature them in one of your marketing campaigns. You can even feature them all throughout. You can even dedicate your dental clinic to children alone. I mean, come on. You can’t possibly lose if you focus your service on children. The world is never without children. You can’t lose with this. if anything, you will even increase your appeal not only to the children but to their guardians as well.
Retainers. Braces. Teeth whitening. Teenagers will do anything for their vanity. If you choose to take advantage of that, you are also on the right track. If you target you campaign to teenagers and it turns out to be
effective, then you can start planning future campaigns involving teenagers, crooked teeth, and braces.
I know. Old people are not that ideal as a target market. But they are, nonetheless, valuable customers to dental clinics. Since most of them do not have teeth and only need false ones, you can opt to turn them into your secondary target market. Remember that you can always mix and match when it comes to planning your campaign. Having two or more target audiences in a particular campaign is okay. Just be sure that you give more space and importance to the audience you choose to feature in this particular campaign.
Yep, the world is teeming with insecure people. They just can’t stop looking for ways to feed their vanity. The more they feed their vanity, the more that feel insecure. You can utilize your dental clinic as a venue to ease some of their insecurities. You can provide teeth whitening and straightening services—cosmetic surgery even. Investing on beauty is one of the most profitable investments a business can have. Just make sure that your campaign is compelling enough to be noticed by your target audience. So be creative and strike with precision. You can choose only one group to feature, and you can choose all. Just be sure in delivering them to your audience. Good luck!
What to Focus On in Marketing Your Dental Clinic