The brochure is primarily a marketing tool – primarily introduces an organisation or an entrepreneurial venture and/or the services they provide. Brochures also state the contact detail of the concern. Stacked on a brochure rack, these are meant for take-away. Even established business houses dealing in consumer goods distribute brochures. The various models of the commodities are covered in the brochure along with their prices and features. Terms and conditions are also spelled out in some cases.
Brochures are designed to be either pamphlets or booklets with the pamphlets being the more economic choice of the two. Pamphlet brochures are usually a single sheet of paper which is folded to form panels. Each panel has two printed faces – one being the front the other, the reverse. Various aspects of information are covered in the two faces of each panel under distinct heads. The booklet on the other hand is usually a sheaf of papers folded along the middle and stapled to form a tiny book of information. Usually booklets are issued to provide detailed know-how on the products or services. Brochure designs are made the same way as Business Card designs. All you need to do is supply the specifications and state the requirements. The serving organisation then lays out the options that are available to the client complete with the adornments and ornamentations and of’ course the projection.
Brochures and Handbills, the Difference
Brochures are different from handbills in that the latter are handed out to people while the former are simply stacked on a rack for take-aways of those interested. Also the handbills come cheaper than the brochures in terms of the paper quality, print and graphics used.
Brochures are no literary pieces. Information required is presented in a precise and concise format, often resorting to bullets and subheads. A photography business card provides you with the contact details of the photographer and also the studio he works for. In some cases you might also find the specialisation of the photographer in question. A brochure on the other hand furnishes nearly all the information you could possibly seek. The stated example also points out the basic difference between a Photography Business Card and a brochure. While the above is more individual centric the latter is more business centric. So a brochure design, though costs much higher than to design business card, is worth the deal of the expense in that the company as a whole is presented in this case.
Brochure Design and Accompaniments