Hittingthe “like” button on Facebookseems innocent enough but your likes might not be used for what you think.
“Ninety-threepercent of Facebook users engage in some form of 'like' behaviour monthly,”writes digital consultant Beverly Crandon in her article: “What does a like toyour Facebook fan page really mean?”
The“like” button has long been used as a promotional tool for businesses,according to business community manager, Rebekah Monson. The like button hasnow been changed to be the Facebook substitute for “follow” or “share.” Thismeans that any item “liked” will automatically be shared to your Facebook walland your friend's feeds making “likes” highly sought after, so much so, thatpeople are using back-handed methods of obtaining them for different reasons.
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