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Using Shopping Feeds to Beef Up Online Visibility

by jamieviggiano

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An e-commerce website that specializes in a particular product—imagine you're operating one. And because your products' top notch designs and ease of use, the clients are pleased and keep coming back for more, which makes your goods hold their ground against the competitors. Everything's rosy, right? Not quite.

As the World Wide Web advances, so does the online market. Numerous e-commerce outfits constantly make the effort to go over and beyond and offer better products and services. A lot of brick-and-mortar stores have also made the big move to cyberspace; customers, in turn, get more tech-savvy and utilize online search engines to get a hold of what they need. To keep customers satisfied, an e-commerce company should consider using a torrent of efficient shopping feeds.

A shopping feed is a special text file that comes from several sources. These include specific details of interest, such as general product description and product IDs. Online businesses make use of FTP programs to export their feeds to the e-commerce platform that they choose, like The Find, Bing Shopping, and Google Product Search. Only then can they appear on search engine results whenever a Web user types in a specific keyword.

Having said that, typical shopping data feeds can be a nasty fish to hold. That's due to the fact that certain comparison shopping engines can put lower priorities on data feeds that provide unclear or insufficient info. To earn much better rankings and boosted click-through rates, it is required to develop the feed quality itself in a process known as data feed optimization (DFO).

DFO entails arranging the feed in order that the merchant's feed carriers can have specific versions that hold sample images and accurate descriptions. The optimization part is then carried out by putting together titles that hold certain keywords Internet users are very likely to type the most. The body of the text must also provide accurate information about the product in simple yet concise language. Basically, strive imagining yourself in the shoes of a consumer looking for a particular product.

Setting up a shopping feed for a product is a step closer to creating more recognition among online shoppers. With the right e-commerce platform to carry your feeds, as well as updated product info, you can take the shopping experience to a whole new level. For more relevant information, go to

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