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Toys and Games in Spain

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2011 marked the second consecutive year when practically all of the product categories experienced a decline in value and only two categories registered positive growth. In comparison to the previous year, 2011 performance evidently endured the economic situation more positively and the decline in market value growth was less than half that of 2010. This can be attributed to the top two star performing categories, dolls and accessories and model vehicles, driven largely by Monster High and... http://www.bharatbook.com/recreation-market-research-reports/toys-and-games-in-spain.html

Toys and Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary
Negative Evolution of the Spanish Toy Market
Dominant Seasonal Sales Trends
Resilience in the Industry
Opportunities for Growth in Dynamic Distribution Channels
Weighted Future Performance
Key Trends and Developments
Spanish Market Focused Heavily on Licensed Products
New Digital Marketing Technology
Consumer and Economic Recession
Adaptation To Consumer and User Demands
Channels of Activity and Collaboration in the Market
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Comansi SA in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 2 Comansi SA: Key Facts
Summary 3 Comansi SA: Operational Indicators
Company Background
Production
Summary 4 Comansi SA: Production Statistics 2011
Competitive Positioning
Summary 5 Comansi SA: Competitive Position 2011
Giro Marketing & Sales in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 6 Giro Marketing & Sales: Key Facts
Summary 7 Giro Marketing & Sales: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Giro Marketing & Sales: Competitive Position 2011
Juguettos Central De Compras S Coop in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 9 Juguettos Central de Compras S Coop V: Key Facts
Summary 10 Juguettos Central de Compras S Coop V: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Juguettos Central de Compras S Coop V: Private Label Portfolio
Competitive Positioning
Ludidacta Sl in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 12 Ludidacta SL: Key Facts
Summary 13 Ludidacta SL: Operational Indicators
Company Background
Production
Competitive Positioning
Smoby Toys España Sl in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 14 SMOBY TOYS ESPAÑA SL: Key Facts
Summary 15 SMOBY TOYS ESPAÑA SL: Operational Indicators
Company Background
Production
Summary 16 Smoby Toys España Sl: Production Sites 2011
Competitive Positioning
Summary 17 Smoby Toys España Sl: Competitive Position 2011
Toy Planet Sl in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 18 Toy Planet SL: Key Facts
Summary 19 Toy Planet SL: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Toy Planet SL: Private Label Portfolio
Production
Competitive Positioning
Summary 21 Toy Planet SL: Competitive Position 2011
Toys "r" US Iberia SA in Toys and Games (spain)
Strategic Direction
Key Facts
Summary 22 Toys "R" Us Iberia SA: Key Facts
Summary 23 Toys "R" Us Iberia SA: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 24 Toys "R" Us Iberia SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects

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Toys and Games in Spain

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