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Chrysler’s Attempt to Rejoin the Compact Car Competition

by carsonwininger

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The old Dodge Dart enjoyed quite a reputation from 1960 to 1976, owing to how sturdy and reliable it was. But when it was replaced by the Dodge Aspen, the Dart disappeared from the car industry radar. Almost 30 years later, Chrysler has decided to revive and redefine this reliable car model.

Writing for the Detroit Free Press, Brent Snavely wrote that the 2013 Dodge Dart will be Chrysler’s most important car of the year. Olivier Francois, chief marketing officer for Chrysler, says the company hopes to make it a success by fully developing its personality. In other words, the new Dart would embrace its past while featuring a futuristic design at the same time.

Chrysler aims to prove to the market that this Dart is just as reliable and sturdy as the one North America had grown to love in the past. To do this, it will have to, as Motor Trend says, “stand out in a segment desperate for a standout.” Things seem to be on track so far, as sources claim that the new Dodge Dart is patterned after the award-winning Alfa Romeo Giulietta, only longer and wider.

The 2013 Dart upholds its sturdy reputation with a high-strength steel body. Up front, the new Dart features what Chrysler calls “crush zones,” designed to dissipate energy from a frontal collision to lessen risk of injuries. With production in full swing, you can expect the revival of this classic Dodge Chrysler in Downsview and other places sometime soon.

Snavely also reported that the Dart will face some stiff competition from other compact cars such as the Chevrolet Cruze and Hyundai Elantra. With the Neon seven years out of production and the Caliber not as well-embraced by the market, the car industry wonders how Chrysler will make a comeback in the compact car category. Chrysler admits it won’t be easy, but with excellent reviews as early as now, the Dart and the other Chrysler cars Toronto residents are passionate about will likely gain a significant client base upon their release.

For more information about Chrysler’s newest compact car, read Snavely’s article at the Detroit Free Press website at You can also visit the official Dodge website at to find out the specifics of the new Dodge Toronto residents will soon be driving.

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