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Vietnam Retail Market Outlook 2017

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Bharatbook  Pleased to announce a new report on "Vietnam Retail Market Outlook 2017 " One of the fastest growing economies of Southeast Asia, Vietnam has shown great strides in the recent past and is continuously heading to touch new heights.

Specifically, the retail sector has witnessed significant developments. Not only home grown companies but multinational retail giants are on their heels to en cash the growth opportunities.

Our exhaustive research on the retail industry of Vietnam unfolds all major drivers and trends encompassing the industry. We have studied and presented an in-depth analysis of both food and non-food market segments along with individual analysis of major sub segments in each category.

The “Vietnam Retail Market Outlook 2017” anticipates that the retail sales of goods and services will continue to grow at a double digit rate in coming future with food retailing to account for two-third of the market. The packaged food market will fuel the growth in food retail sales as the industry is heading towards modern trade. An important development reflects that the modern retail chains are not only restricting themselves to big cities like Hanoi and HCM but have also extended their arms to small provinces.

The second component of Vietnam retail industry i.e. the non food retailing represents around one-third of the total retail sales in the country. The non food retail sales has been continuously augmenting as high income consumers spend more on non-essential items, such as electrical, clothing, and Do-It-Yourself (DIY) goods. Our research depicts that backed by strong consumer sentiments, the non food retail sales are expected to grow at double digit CAGR during the forecast period.

The study, spread across 90 pages also portrays the market dynamics in key provinces. Besides, retail market segmentation by ownership and by retail formats has also been studied. Consumer behavior shaping the retailers’ strategies is also incorporated in the report. In this way, the research is expected to prove vital for the corporate and investors to take critical decisions.
1. Analyst View
2. Research Methodology
3. Vietnam - An Attractive Retail Market
4. Market Performance to 2017
4.1 Food
4.1.1 Packaged Food Dried Processed Food Dairy Bakery Sauces, Dressings and Condiments Baby Food
4.2 Non-Food
4.2.1 Clothing
4.2.2 Footwear
4.2.3 Cosmetics and Toiletries
4.2.4 Perfumes and Fragrances
4.2.5 Household Furniture
4.2.6 Consumer Electronics TV Sets Mobile Handsets Personal Computers Washing Machines
4.3 By Province
4.3.1 South East
4.3.2 Red River Delta
4.3.3 Mekong River Delta
4.3.4 North Central Coast
4.3.5 Northern Midlands and Mountain Areas
4.3.6 Central Highlands
4.4 By Ownership
4.4.1 State-owned Companies
4.4.2 Non-state-owned Companies
4.4.3 Foreign-owned Companies
4.5 By Retail Format
4.5.1 Traditional Market
4.5.2 Supermarket, Hypermarkets and Shopping Malls
4.5.3 Convenience Stores and Minimarkets
5. Industry Trends & Drivers
5.1 Modern Retailing: A Big Push to Retail Industry
5.2 Vietnam Seeing Entry of Foreign Players
5.3 Burgeoning E-Commerce in Retail
5.4 Supermarkets Bet on Private Labels
5.5 Mobile Retail: Gradually Gaining Momentum
5.6 Growing Acceptance of Home Brands
5.7 Retailers Heading Towards Untapped Terrains
6. Industry Roadblocks
6.1 Stringent Government Regulations
6.2 Poor Supply Chain Management
7. Consumer Behavior Analysis
List of Figures:
Figure 3-1: Retail Sales of Goods and Services (Trillion VND), 2012-2017
Figure 3-2: Share of Food and Non-Food Retail Sales (2012)
Figure 4-1: Food Retail Sales (Trillion VND), 2012-2017
Figure 4-2: Packaged Food Sales (Trillion VND), 2012-2017
Figure 4-3: Dried Processed Food Sales (Trillion VND), 2012-2017
Figure 4-4: Dairy Sales (Trillion VND), 2012- 2017
Figure 4-5: Baked Goods Sales (Trillion VND), 2012-2017
Figure 4-6: Sauces, Dressings and Condiments Sales (Trillion VND), 2012-2

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