When it comes to “On-page SEO”, it means everything you do on the actual page to improve search engine rankings. Now, what does “everything” mean? It means everything from the invisible meta data to the content posted on the blog. Here we shall discuss the blog optimization tips shared by SEO DC experts:
• Keywords must be well researched
• Titles used must reflect the key phrase
• Content posted on the blog must be updated with keywords meaningfully weaved in
• Meta description must be created in such a way that it uses the keyword/phrase
• Quality backlinks
Well Researched Keywords:
Google's own external keyword search tool or tools like Market Samurai provides information about the mostly used keywords.
If your blog’s niche appears crowded, you must spend sufficient time finding keywords or phrases that are popular.
Title constitutes one of the most crucial parts of on-page SEO. It must contain the targeted keyword phrase. So, if your key phrase is “how to drive cars”, it must be included in the title such as “Easy Tips on How to Drive Cars”. Again, local businesses, for instance must contain their service area and be precise. For instance “DC Car Repair Services" is much better than just "Car Repair Services".]
Since title is the first thing that will attract attention of the readers, it must be compelling and well structured for SEO. Google Keyword Tool can help you explore the different keyword ideas in your targeted market and integrate them in your blog.
Proper Use of Anchor Text:
Anchor text refers to the text included in a link that makes a link clickable.
Back links that are received from other sites and some of the internal links should include the primary keyword/phrase.
Content Rich in Keyword:
If you intend to fill your content with a bunch of keywords, you are heading in the wrong direction. Keywords must be meaningfully weaved into your content. Tools like Wordpress help to create keyword rich contents.
Meta descriptions are not visible on the blog posts. Meta descriptions are read by search engines and social networking sites like Facebook. They are displayed under the search result listings. SEO DC experts suggest that it must not be more than 160 words and its purpose is to compel an individual to click on the listings. It is thus better to make meta description interesting to the potential readers. Each page of the blog must have a unique descriptive title, description meta tag and be unique in its own way.
Getting Quality Backlinks:
For instance, if you are the owner of a car repair business in DC, you should try to get links from car repair businesses, which can be an effective way to improve rankings.
These are the vital on-page blog optimization strategies adopted by SEO DC experts to improve ranking of your blog.
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On Page SEO Tips from SEO Experts in DC