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Why iPad App Development Companies Fail to Retain Clients

by anonymous

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Given the increasing number of applications in the Apple’s App Store, the rise in iPad app development companies is not surprising. All sorts of people are investing in the business by hiring developers and then taking projects online. However, app development is not that easy especially with the need of innovation and some concrete designing. Of course, coding and development are important but there are other variables too. Here we will tell you why most developers fail to satisfy their customers. It’ll help both development companies and clients look to get their app developed.

No designer

A new iPad app development company is usually short on cash and prefers not to keep a designer on full-time basis and this is where problems start. They can hire the best developers to form a team but unless they are jack of all trades, designers would have to be there. Creative visualizing and designing can make all the difference as far as the appeal of your app is concerned. However, if as a start-up company you find it difficult to pay full-time, make sure that the guy is reliable and responds quickly.

Poor market study

Although, it is the job of client to understand the target market, an iPad app development company should also have some knowledge on what is working in the current times. Applications differ drastically and so do the individuals purchasing them so a little research on what the target market wants to download would take you to an extra mile. Ensure that you do a bit of research and suggest something to clients.

Lack of testing standards

It is probably easier to test for iPadapplications as there is not a wide segment of devices like in Android tabs. However, still some companies fail to test the application properly because of strict deadlines. Planning and developing an app are essential but testing is an important phase in iPad app development. Imagine if someone else tell your client that there are so many bugs and issues in your application that could have been taken care of at testing level. That customer won’t come back to you for sure.

Poor customer support

An iPad app development company has to understand that most clients are from non-technical background and do not understand the complex jargon of your developers. It would be handy to have someone who can look after their queries in a layman’s language. First-time customers have several questions regarding what can be done with the app so it is important that you do not think of them as silly or over demanding.

No feedback

Now this one doesn’t need a detailed explanation. Every business thrives on learning something new from what customers have to say and complain. iPad app development is no different as it helps you learn from the mistakes made in a certain project. Right from customer service to quality of app, it provides spot on information of what your client thinks. Other than that, it also makes customers think that you are taking business seriously.

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