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Comprehensive Analysis on the Healthy Lifestyles in China

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Incidence of cancer and a variety of chronic diseases, such as cardiovascular and cerebrovascular disease, are on the rise amongst urban Chinese residents. Meanwhile, prevalence of sub-health, generally regarded as a root cause of chronic diseases, is, according to government statistics, on the up with 60% of Chinese people suffering from physical or mental sub-health.

Mintel’s in-depth research shows that work-related stress and lifestyle stress are two of the major causal factors of a variety of sub-health conditions. In response, urban residents have been adopting ways to prevent and alleviate stress. For example, 76% of people believe that building a positive mentality (eg optimism, confidence, motivation) is an important part of a healthy lifestyle. Maintaining a positive attitude towards staying healthy mentally has become a popular topic of discussion. Poor diet is closely associated with sub-health and chronic disease, and getting a balanced diet is also seen as an important means to deal with sub-health and prevent a variety of chronic diseases.

Key chapters of the report :

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Report structure

Figure 1: Most important factors contributing to healthy living, November 2012
Figure 2: General health situation over past 12 months, November 2012
Using multivariate analysis, we identified four types of consumers
Figure 3: Four consumer types, November 2012
The four core consumer groups
Group 1: Health Laggards
Group 2: The Super-Healthy  Lifestyles in China
Group 3: Health Bigots
Group 4: Health-aware Consumers
Issues in the market
Stress is the leading cause of sub-health
Figure 4: Health issues, November 2012
Positive mental attitude is an important contributing factor to good health
Figure 5: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
Figure 6: Change in frequency of doing each activity, November 2012
Balanced diet is one of the best ways to combat sub-health and chronic diseases
Figure 7: Health issues, November 2012
Helping people stay healthy
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