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Authorship Markup - A Key Google Ranking Strategy

by rusabhmishra

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All business owners with websites and blogs, particularly those relying on online advertising for their revenues have got affected after Google begun implementing changes to its algorithm. World’s leading search engine, Google moved to a focus on websites offering high quality content as a gauge for indexing websites in the first quarter of this year. This resulted in effectively eliminating the so-called “content farms” from the top page rankings. Major changes to the search results were witnessed. The most affected sites were the ones that collect content from other sources just to increase web traffic rather than those sites offering unique, worthy content.

The result placement of your website for a keyword search is key, when it comes to organic ranking in Google SERP. The top five normally tends to get around 60 to 70 percent of the total clicks on that page in Google search engine results placement. Those coming in the second and third search engine result pages attract just around five to ten percent of total organic clicks.

What made Google change its algorithm?

Google now focuses on high quality content that covers research works, in-depth reports and analysis with the recent algorithm change. The best SEO companies pointed out that their objective is to offer the best experiences to web users and this helps not only consumers but publishers committed to providing quality content as well.

Another algorithm change was carried out by Google in mid-June, one that exclusively promotes sites that write unique content rather than those that only copy content from other original website. The Google’s algorithms update that targeted scraper sites including blog scrapers were known as the Panda 2.2.

Google really wants people who write web content to start using authorship markup. What this does is let know Google that the content you write is linked with you. A picture of you will be displayed with the content you write in the search results and link through to your Google Profile. You can really stand out in search results by doing so. By verifying your email address with your Google profile, Google has since announced that you can now set up authorship for search results. Earlier this year, authorship markup is further explained in this video released by Google. It will give you credit as the author and, as a result, your website will rank more highly on Google by utilizing authorship markup on your website and in the content that you share.

How Google Algorithm Changes Benefit?

There is still time to take action to improve your website’s Google SERP ranking, if your website has been adversely impacted by the change or you are still in the process of improving your search engine rankings. First, get your website re-evaluated and then decide content should be added or changed. Quality content is key. Ensure that the website content provided by you is very useful to consumers and free from plagiarism. Checking your analytics data is a good way to start to sort out the problems. The date when your traffic dropped, the sources of your traffic, including your entire channels and organic Google searches and the categories used to search for your site as well as the pages that showed a decline in traffic are the areas that you can check. From there, some comparison and evaluation can be done to determine the patterns and traffic loss. Continuing work on providing original content, research and authoritative information that are valuable to users is what Google’s advice to publishers and business owners, only then they can enhance their traffic.

About The author-

Rushabh Mishra is an experienced search engine optimizer, and is working as a digital marketing consultant with some of the best SEO companies in and around Bhubaneswar. You can seek expert advice from him regarding search engine optimization, online reputation management, and social media optimization techniques. If you want some expert advice from him then feel free to visit

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