This Key Note Market Update examines the UK youth fashionwear market, which, for the purposes of this report, is defined as clothing, footwear and accessories for girls and boys aged between 13 and 24 years old. The market is difficult to define, as sales of youth fashionwear fall into the sectors of womenswear and menswear, although trends specific to fashion for young people are identified throughout the report to gain a clearer understanding of the market.
Gender-specific trends within the youth fashionwear market are also identified, with boys believed to be less interested in fashion until a much older age than girls, who have started to become increasingly fashion-focused from a young age, influenced greatly by retailers and brands which have introduced on-trend clothing for children, with styles mirroring those evident in the adult fashion market. This early introduction to fashion is thought to have a great impact on young people’s choices and behaviour regarding clothes in later life, with many now much more fashion conscious than has been the case in previous generations. http://www.bharatbook.com/apparel-clothing-market-research-reports/youth-fashionwear-2013-market-report-plus.html
Fast fashion remains a dominant influence on buying habits in the youth fashionwear market, with new styles being constantly released; in addition, teenagers are believed to buy into brands, with many up-market youth retailers having made an impact on sales over recent years. Analysis of the accessories, sportswear and jeans subsectors is also featured within the report, with the three sectors believed to be significantly popular among the youth demographic.
A number of economic and health issues are also assessed, including the rising rate of obesity, teenagers’ living and working statistics and an overview of the recent and current economic conditions. The latter is believed to have greatly affected the overall clothing market since the 2009 recession, as consumers have become increasingly cautious regarding non-essential spending; this trend is also evident in the youth market. Analysis of the future of the youth fashionwear market is also incorporated in this report, with Key Note predicting year-on-year growth throughout the 5-year forecast period (2013 and 2017).
Table of Contents
MARKET DYNAMICS AND SEGMENTATION
The UK Economy
Population Trends and Demographics
Attitudes and Identity
Technological Influences and the Internet
The Leisure Industry
Basic Fashion and the Young Consumer
The UK Clothing Market
Number of UK Clothing Manufacturers
Social Media and Fashion Bloggers
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Youth Fashionwear 2013 - Market Report Plus