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Kushagra Bajaj: India’s Foremost Business Magnate

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“Wise are those who learn that the bottom line doesn't always have to be their top priority”. The identical testimonial has been confirmed by Kushagra Bajaj, who has got his business to the crest in just only 11 years of his corporate journey.

A business magnate is an entrepreneur  who has achieved wealth and prominence from a particular industry (or industries).  A lot of entrepreneurs dream of becoming a business tycoon one day but only a few fortunate ones reach that level of success. Kushagra bajaj is the one who is entitled with tag of business magnate and of course, why not! He has got all the essential traits possessed by a Business Tycoon that makes them standout in a huddle of similar ones, which follows by:

Intelligence and Smart Mind, Learning Power, Constructive Emotions, Risk Taker, Focused and Determined, Gives Fresh Blood a Chance, Social Responsibility, Work and Personal Life Balance, and the list goes on..
Coming from the most splendid Bajaj Group, Kushagra Nayan Bajaj (35) is one of the most powerful business personalities of India. Currently, he is the Vice Chairman of the Bajaj Group, Chairman of Bajaj Corp Limited and Joint Managing Director of Bajaj Hindusthan Ltd (BHL). In 2002 after getting higher education from Carnegie Mellon University and Northwestern University, he had joined Bajaj Hindusthan Ltd (BHL) as Chief Executive when the total revue of the company was Rs 300 crore that turned to 1,800 crore in just 5 years with ever striking strategies of Kushagra Bajaj. The ultimate Goal and the Success are two distinct aspects that are always accompanied by Kushagra Bajaj while proving his worthy existence to Bajaj Hindustan. At present Bajaj Hindusthan Ltd is able to achieve a crown of best and highest contributor of sugar business in the country. In last two to three years, he has been continuously put efforts to become tycoon in power business too. Achievements, reaching to extraordinary revenues really make him as a fascinating business planner, who brings a non-achievable height to sugar and power plant.

At present, Kushagra Bajaj power business already invested with Rs 2,300 crore for the set up of 450 Mw five coal-fired power plants; where in future it raise to 870 MW. Apart from this, he has already been invested with 12,700 crore for the project of 1,980-Mw power project at Lalitpur. This is not enough with his business planning, as per recorded interviews; Kushagra Bajaj has committed to carry his power business to the range of Rs 20,000 crore in the next three-four years. In the same layout, Bajaj Group has already being invested thousands of dollars with foreign companies in order to start with power plants. The group has bought a coal mine in Indonesia with recoverable reserves of 100 million tonnes that alone can sustain the project for a decade.

But what makes the younger Bajaj to spend Rs 15,000 crore (Rs 150 billion) in power in the first place? For this he says, "Power will give us a huge cash flow and a fixed return, unlike sugar. We have an assured return of around 15 per cent in power under the cost-plus model”.

Running a business is not a difficult job, but it needs some common skills, passion, consistency and determination. kushagra bajaj is a powerful and one of the top business personalities and the secrete behind this is, he adds innovation in his work, he is loyal to his work, he knows about his work, he learns from others. Achievements, reaching to extraordinary revenues really make him as a fascinating business planner, who brings an almost non-accomplishable height to sugar plants as well as power plants.


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