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Center for Coaching Certification

by Katekelly

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Beyond learning the tools and techniques for coaching, practice and experience coaching enhances the skills of the coach. A coaching process makes this easier and provides a methodology for results. What follows is a description of an effective coaching process.

Introductory Session: This 20-30 minute session gives the client exposure both to coaching and the coach. This creates buy-in to the process and sets the foundation for a productive relationship. For the coach, this is an opportunity to learn about the client.

Opening Coaching Session: There are two different approaches to this session - focus either on exploring the big picture for the whole person or focus only on the workplace. The advantage for focusing only on the workplace is the time savings and is supports the idea that work time means being paid to work. The advantage of exploring the big picture for the whole person is developing understanding for the long-term of influencing factors from the life of the individual. After developing an initial understanding of the big picture, when coaching in the workplace the ongoing focus is on work. Because understanding the individual client and their influencing factors does support long-term success, in the opening session the coach asks the client about their goals for all areas of their life.

Second Coaching Session: Coaching is about achieving goals, and this calls for change. In the second session the focus is on how the client will develop the thinking that supports their success and establish habits that move them toward their goals. The coach explores these considerations with the client and provides tools to make it happen.

Third Coaching Session: With a solid foundation in place, the focus of the coaching hones in on top priorities. In this session the client decides which goals they want to work on first and develops their strategy.

Fourth Coaching Session: In this session the coach solidifies the approach during coaching sessions for checking in on how the client is progressing and continuing to develop client skills and strategy.

Through this process the client achieves more easily and this is rewarding for the coach.

Beyond coach training is consideration for starting a coaching business. Coaching skills and process equate to doing the work. For those interested in having a coaching business, more is required. When establishing a coaching business, the process includes deciding on how to legally handle the ownership, choosing amongst the options for insurance, establishing bank accounts, bookkeeping and accounting, and setting up an office.

At the Center for Coaching Certification, after discussing these basics in a webinar, the conversation shifts to tools, business planning, and budgeting. The tools for a coach include coaching agreements, questionnaires, reminders of techniques, and continuing education.

A Business Plan for a coach includes:

1. Executive Summary

2. Company Description

3. Management and Organization

4. Products

5. Services

6. Marketing Plan

7. Financial Plan

8. Operating Plan

It serves the coach with focus for their business and becomes a resource for strategizing and action planning.

Budgeting for a business includes anticipating the costs of starting a business, setting up an office, marketing, and routine expenses.

When the small details of a business are taken care of, the coach is free to focus on providing quality coaching services. For this reason, on the coach login page at the Center for Coaching Certification are: a worksheet to plan starting a business, coaching agreements, a few dozen questionnaires, self-directed coaching sessions for coaches, a business plan outline, and an example budgeting worksheet. Making the business side easier supports your coaching success!

Establishing a successful coaching business requires effective marketing. At the Center for Coaching Certification, an online class or webinar dedicated to this topic is provided for Certified Professional Coaches. After discussing niche areas, the focus is on planning.

A marketing plan for a coach includes:

1. Market Research Summary

2. Industry Economics

3. Barriers

4. Target Market

5. Competition

6. Timeline and Schedule

7. Pricing

8. Forecast

9. Strategies

10. Unique Selling Proposition

Through the process of researching and writing a marketing plan, the coach gains clarity and strategizes effectively.

Supporting the implementation of your marketing, the class covers websites and SEO or Search Engine Optimization, networking online (think LinkedIn, Facebook, Twitter, and YouTube) and in person, speaking or presenting, training, blogs, and publishing.

On the coach login page are a number of resources including examples of press releases and ads, an outline of a marketing plan, and most significantly, access to an online dashboard to easily manage marketing for your coaching business. Further supporting your success, coaches have the opportunity to write a chapter for the annual edition of Coaching Perspectives published by the Center for Coaching Certification.

After exploring more about coaching, techniques and skills for coaching, the coaching process, and basics on building a coaching business, we hope you are interested in becoming a coach.

Earning your Certified Professional Coach designation begins with participation in five 90-minute live online webinars and five research and report assignments (two pages written) explained during each webinar (anticipate an average of 90 minutes each assignment). Next is the coaching practicum completed in either a two-day live class or virtually with webinars and conference calls. You will experience coaching hands-on: coach, be coached, and observe coaching. (Anticipate 2 hours of homework). The last step to complete your coaching certification is a case study. Successfully complete these requirements and you earn your certificate! After certification, two optional webinars are available to all graduates as part of the program.

The Center for Coaching Certification is authorized by IACET to offer 3 CEUs (Continuing Education Units) for this program and the ICF has approved it for 30 hours of ACSTH - Approved Coach Specific Training Hours.

The specific steps to be a business coach, for life coaching certification, executive coach certification, or career coach certification start with the Certified Professional Coach program at the Center for Coaching Certification follow.

1. Chose a class based on location and schedule.

Visit the class schedules page to determine which class works best. One option is the blended learning that combines five online classes (webinars) with two days live in one of many cities. Alternatively, the entire certification may be completed online. Both options are live and interactive so you will get to know your classmates and trainer.

2. Complete the application.

On the application you will check the requirements for completion of your certification, tell us about your understanding of coaching, and share about your experience and education.

3. Register and pay for your place in the class.

The program is $1495 and when you pay your places is reserved.

4. Watch for the Welcome email!

Once you are enrolled, a welcome email providing additional detail is sent with a Learner’s Guide and with a copy of the ICF Core Competencies.

5. All materials are provided so keep everything organized.

With each online class or webinar, you receive an email with handouts. To make organization easy, we ask you to have a 3-ring binder (we even send a cover page and table of contents). As you receive the handouts, print them and keep them in your binder for use during the classes and the coaching program.

Attend and participate in the webinar series:

  • Webinar 1: About Coaching: History; What it is and is not, Excelling as a Coach.

  • Webinar 2: Ethics: Code of Ethics and Core Values

  • Webinar 3: Understanding your Client: Understand different styles of thinking, processing, and deciding

  • Webinar 4: Communication: Listening Skills, Assertiveness Communication, and Effective Questioning

  • Webinar 5: Language and Focus: Learning Styles, Focus, and Language that Motivates

7. Maximizing learning is your choice and responsibility.

Participate fully in each class by asking and answering questions and taking part in discussions.

8. Complete the research and report assignments.

After each class you will be assigned a two-page report that responds to three questions given during class. Email these to your trainer.

9. Coach, Be Coached, Observe Coaching

In the coaching practicum you will be assigned partners in the class to coach, who will coach you, and for observations. Full engagement in each role affords you’re the opportunity to apply the learning, experience being a client, and enhance awareness through observation.

10. Complete the Case Study

At the end of your coaching practicum you will receive a case study to complete. It is a great review of everything you learn because it asks you to outline how you handle coaching from an initial conversation on through challenges.

11. Graduation!

Completion of the above steps means you earn your CPC or Certified Professional Coach designation. After graduation we recommend you use the process with at least three clients ASAP. Additional webinars and continuing education opportunities are provided and included with your program.

The learning outcomes of the program include:

-Explain the parameters of coaching

- Define ethics

- Identify and coach different personality styles

- Explain and use listening skills and assertive communication techniques

- Recognize language patterns using Neuro-Linguistic Programming and coach for positive, proactive goal setting and action planning

- Develop business and marketing plans for a coaching practice

Coaching is a strategic partnership in which the Coach empowers the Client to clarify goals, create action plans, move past obstacles, and achieve what the client chooses. The Executive Coach serves the client with a focus on possibilities and follow-through - be a certified professional coach.

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For more information about Coaching Certification please visit

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