In our days, the consumer behavior has been strongly affected by the social media. More and more consumers tend to refer to social media websites before making a purchase.
Even though most of the companies out there already have an official website where you can find all the information that you need, consumers usually look for reviews and feedback from other customers just like them. Their behavior is quite normal because most ads will most likely hide all the negative points and focus only on the strong points of the products. On the other hand, users who have already bought and used a product are more likely to tell the truth about their experience. They have nothing to gain from falsely advertising that product or service.
With all these social media networks such as Facebook and Twitter, companies can now interact with their users in real-time. That can only mean good things for everything, both the companies and their clients.
In order for a company to create a strong social media presence, they should really focus on the following points:
â�¢ Knowing their target audience-- a company should know who to direct their message to, rather than try and reach everyone. Target your message so that it reaches a specific demographic. That way it will have a bigger impact. If you don't do that, you might find yourself wasting a lot of money on campaigns that don't work.
â�¢ Serving, not selling-- the idea is to let people connect with the company, rather than letting them feel that the service is something automatic. By using social media you can create a long-lasting relationship with your customers and build your brand even further.
â�¢ Caring about their consumers-- the consumers' opinionsare extremely important for the company. Not only that they should keep an eye on what is being said about the company, but they should also let the users see that they listened. Perception is everything!
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The impact of social media on purchasing behavior