Ever wondered why your website is not ranking well on search engines?
Is something missing in your content strategy?
Or you have been ignoring content strategy aspect of your website?
Before answering these questions it’s essential that we understand what content strategy is?
Kristina Halvorson, author of Content Strategy for the Web, defines content strategy as "the practice of planning for content creation, delivery, and governance." So content strategy is all about planning for the content, then creating it and finally governing it. Colleen Jones, author of "Clout: The Art and Science of Influential Web Content" says, “For search, your content has to be findable”. And that’s the reason we require content strategy. To make the content visible, findable on search engines.
We all are well aware of facebook timeline and it was an instant hit. But ever thought why facebook required it???
Tiffani Jones Brown, content strategist at facebook, was asked “Is there a sense, within Facebook, that the whole product is essentially concerned with content/publishing?” to which she replied,
“Yes. The things people share and the information our system produces to describe those things (both called stories) are central to Facebook’s social design, and have become even more so as the content strategy team has grown. Planning, creating, and maintaining these stories, is a big part of our job.”
In this article we will be taking down all the aspects of SEO Rochester Content Strategy and ensure that we are seen.
How to develop SEO Rochester Content Strategy for our website?
● Topic Relevance
Is your topic relevant enough to be written? Is it something that today’s user desire for?
Target your audiences and think like them. Write a content that fulfills the audience’s need. After all it’s for them that you are writing.
● Its Optimized & Unique Content
Before starting with the content, focus and find related keywords. So emphasize on using right keywords & phrases in the content which will make your website more findable. Use them in the titles and body of the content. It shows that how relevant your content is, to the searched keyword. Also, keep updating your website with fresh and useful content.
● Provide Meta Information
Provide titles, Meta descriptions & Meta keywords to your page for better SEO Rochester. They describe your website pages and increase their visibility. Your Meta descriptions should be descriptive and able convey the crux of your website content. Also, don’t forget to incorporate keywords in your titles & Meta descriptions.
Your website should have a design which is easy to access. Avoid multiple hierarchies and provide a sitemap which has links in it. It eases the website navigation. Also, never neglect your homepage; it’s the main page of the website. It should contain links of all the important pages of your website.
If your SEO Rochester content is unique and highly informative then it would help in acquiring links from the other sites as well. It increases your website’s credibility and help in attracting more users. Get your website content and articles syndicated by authoritative sites. You can also start with blogs and discussions on your site.
It’s one the important factors that can affect your search engine rankings. For example, you are site “A” that deals in office stationery and there is another site “B”. Both the sites are linked to a third site say site”1”. Though sites A and B are not directly related but due to the links provided on site “1” it would be considered that both the sites are related or from the same field. The more items they are cited by, the stronger their relationship becomes.
So when the search engines fetches the information for the related keywords then it would look for the sites co cited with your website.
In addition Search engine optimization is a marketing method with which one can promote his website by increasing its visibility on major search engines like Google, Yahoo and Bing. It also includes search engine optimization techniques to improve the visibility of a website on search engines. Social media marketing is a process to get traffic from social networking websites like Facebook, LinkedIn, Twitter and so on. Email marketing Rochester is a method in which messages are sent via email in order to enhance the relationship of a merchant with its previous as well as current customers. In Affiliate advertising method a business engages one or more affiliates that helps in bringing leads or traffic to any website and the affiliates are given some fixed commission for the business that comes from their side.
Is something missing from your SEO content strategy?