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Label demand in the US

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Aug 1,2013 : Bharat Book Bureau presents the new report, on 'Labels to 2017' The pressure sensitive segment will remain dominant, accounting for more than 75 percent of the total market. Although pressure sensitive labels will expand at a healthy rate, they will continue to face growing competition from alternative labeling methods for primary packaging, such as stretch sleeve and heat-shrink, and in-mold labels. Among these, heatshrink labels will experience the fastest growth through 2017, with gains attributable to their ability to form-fit contoured containers and their strong visual appeal afforded by 360-degree graphics and maximum promotional area.

Plastic label stock to continue supplanting paper
While paper will continue to account for the majority of label stock through 2017, plastics will continue to expand their share at paper’s expense. The growing use of plastic materials is based on the aesthetic and performance advantages of these labels, as well as the rising utilization of plastic packaging. Additionally, labeling methods that rely heavily on plastic substrates are increasingly popular. A key advantage of film labels is their transparency, which allows products packaged in glass or clear plastic containers to be viewed through the label, achieving the desirable no-label look. The no-label look is also increasingly popular with opaque plastic containers, especially in cosmetic and toiletry applications. Nonetheless, paper label demand will benefit from cost savings and the ability to be coated for enhanced durability.

Digital printing to be most rapidly growing technology
The vast majority of labels are printed in some manner before sale to the final user, and additional printing, such as barcoding or addressing, may be done on site by the customer. Flexography is the leading printing technology in the US and is forecast to log above average growth through 2017, driven by its versatility, low cost, and suitability with the large pressure sensitive segment and the faster growing sleeve label segment. However, double digit annual growth is anticipated for digital printing, which will continue to displace traditional label decoration techniques, such as lithography and flexography. Advances will reflect improvements in print quality and speed that will fuel growing adoption of this technology by label converters and printers. Among the advantages of digital printing are increased design flexibility, shortened lead times, and low costs, especially for short run projects, since there are no plate charges or setup fees that add to the cost of traditional commercial printing. As a result, the use of these presses will be driven by efforts to capitalize on trends favoring shorter label runs and mass customization, particularly as product personalization functions as a key marketing tool.

Pressure sensitive labels to offset material downgauging
Although material consumption will be similar to expected volume growth in label production, gains will be moderated by ongoing efforts to lightweight and downgauge label materials, as well as trends favoring less dense stock materials such as polypropylene. At the same time, raw material demand will be aided by the material-intensive nature of pressure sensitive labels due to the incorporation of adhesives and release liners.

Study coverage
This upcoming Freedonia industry study, Labels, is priced at $5300. It presents historical demand data (2002, 2007, 2012) plus forecasts for 2017 and 2022 by raw and stock material, method of application, printing technology, and function. The study also considers market environment factors, evaluates company market share, and profiles 42 US industry competitors.

Table of contents :



General 4
Macroeconomic Outlook 4
Demographic Outlook 8
Consumer Income & Spending 11
Manufacturing Outlook 14
Retail Sales 18
Business Establishments 22
Packaging Trends 25
Packaging Outlook 26
Paper 28
Plastic 29
Metal 30
Glass & Wood 31
Labeling Trends 31
Mailing & Shipping Trends 34
USPS Outlook 34
Automation Technologies 39
Historical Market Trends 40
Pricing Trends 43
Regulatory Issues 45
Environmental Considerations 48
World Markets 52
US Foreign Trade 54

General 57
Barcoding Trends 57
Growth Factors 59
Applications 61
Packaging & Retail 62
Mailing & Shipping 63
Manufacturing & Distribution 63
Other Applications 64
Smart Labeling 66
Technologies & Suppliers 68
Applications 71
Competitive Profile 72
Competitive Technologies 73
Direct Printing 74
Electronic Shelf Labeling 77

General 79
Paper 80
Types 81
Producers 83
Plastic Films 85
Polyethylene 89
Polypropylene 90
Polyvinyl Chloride 93
Other Resins 94
Adhesives 97
Inks 100
Types 100
Technologies 102
Other 104

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