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Opportunity in the Mobile Marketing and Advertising Market

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110 views introduces a report "Market Opportunity: Mobile Marketing and Advertising" within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising. We define each here to create a reference regarding the relationship of each to "mobile marketing".
 Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad. Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.
 Target Audience:

 Traditional media outlets
 Mobile network operators
 Mobile platform developers
 Mobile advertising networks
 Marketing and advertising agencies
 Smartphone and tablet manufacturers
 Mobile search and content aggregators
 Table of Contents:

 Executive Summary 3
 Introduction 4
 Pull vs. Push Marketing 4
 Permission-based Marketing 5
 Categories 5
 Banner and Link Advertising 5
 Mobile Couponing 5
 Mobile Search 6
 Direct Response Mobile Marketing 9
 Mobile Advertising/Marketing Landscape and Forecasts 13
 Mobile Messaging Vendors Grow Up 21
 Mobile Messaging, Mobile Search Critical Advertising Tool 21
 Localized Mobile Ads Drive Key Sales in Specific Verticals 24
 Mobile Video and Apps Is Fastest Growing Content Sector 27
 Advertising Spending Growth Forecasts 2012 to 2020 28
 European Mobile Marketing Will Grow Gradually 28
 Europe Mobile Marketing Efforts Mature Slowly 31
 Asia Remains Mobile Global Leader; U.S. Lags 31
 Growth of Mobile Marketing Spending Faces Challenges 32
 Mobile Marketing Vendors Make Their Mark 34
 Suppliers Provide Diverse Set of Offerings 34
 Advertising Networks Vie for Leading Brand Clientele 35
 Global Market Spending to Reach $54B by 2020 39
 Recommendations for the Mobile Marketer during an Economic Downturn 48
 Immediate Measurement of Success Attracts Advertisers 49
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