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Designing a Marketing Strategy for Your Phone Application

by anonymous

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If you can get the data on how many apps are made every day, it would be difficult to believe that. More than nine hundred are submitted each day, out of which most fail to make any impact at all. Although, it is true that your app is nothing without content, viral effect and engagement features, it is equally true that marketing is extremely essential with the process of iPhone application development. Even the best of apps would have not made the made without proper strategy that male them stand out of the crowd.

Understand App World

Makers can easily create and sell their apps on the store but it isn’t that easy. You have to get thorough knowledge on market requirements and then design the marketing campaign accordingly. People love the top 5, top 10 or top 100 lists and if your app is not there, your neighbours also wouldn’t also know if such an app exists or not. It would be better to tell the users that they have an option of trying your app. Where are the users? Blogs, social media, review sites, app launch platforms and more. Grab some attention and let them all know about it.

Press Release and News Letters

The iPhone application development tech world might be too advanced but the classic ideas would never let you down. A press release would effectively tell the world about your app but it has to be planned beforehand. There are many PR websites that can help you do it better at a certain cost. Furthermore, if you are on a tight budget, go for a free PR site. Local TV, newspapers and radio are also some of the ways of doing it efficiently.

News letter through emails are also quite popular with iPhone application development too. However, you need a good database of user contacts, who have been using similar kind of apps. Where to get this database? People really sell these kinds of things but the costs can be really high. On the other hand, you might also create a newsletter for family and friends and ask them to refer your app to their social circle. Make sure that you keep the people updates on what’s new. Try giving exclusive email offers.

App Review

In the world of global connectivity, people want some solid positive reviews before they invest money in it. App review websites charge some money for it but benefits can be huge. Check for a website with high traffic and genuine conversions.


Have you heard of PPC or Pay Per Click ads? Well, Google Adwords can help you create ads and post them at a fraction of psychical media ad costs. People do search apps on search engines and it would be nice to have your app there.


Social Media

Either integrate iPhone application development and social media or design separate marketing strategy. Platforms like Twitter, Facebook and blogging websites offer some good opportunity to build online rep for your app.

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