Hong Kong is a busy city where East meets West, making it an ideal business environment. However, since the territory is largely populated, you'll certainly need to apply extra effort to get noticed. At times, it will take more than just magazine and newspaper ads or advertising boards to get such attention; you'll have to hire a Hong Kong PR agency to help you highlight your services or products. Below are the factors to consider when choosing a PR firm:
Analyze how the company will fit your existing structure.
Analyze exactly what your company's requirements are. If you merely need to send a press release to media outlets occasionally, think about assigning an employee to make the write-ups. However, if you need all-out PR marketing projects where you plan to send out news release on a regular basis, the best option is to employ the services of a PR firm.
Choose a business with a successful track record.
If you run a dining establishment or a provider of travel services, it's ideal to turn to a public relations company that concentrates on leisure and lifestyle. In this manner, you'll get an experienced team that can produce engaging PR spins that will click best with people. They'll also be skilled on lifestyle and leisure trends, and will know precisely how to apply such details on their campaigns.
Check out previous customers.
An agency's list of clientele will let you examine their reputation in the industry. Having clients of established international brand names means they've done extraordinary work-- enough for these brands to entrust their PR needs to them. In addition, an outstanding list of customers likewise brings in an impressive list of media outlets, so you'll most likely be in excellent hands.
Ask how they prepare to represent your company.
This is a natural step in your look for a PR firm. However, if one is reluctant to provide you a hint of what they can do for your company, you may be better off turning the other way. Having this initial conversation of what their plans are will offer you a good notion of how they'll fit with your own objectives and vision.
Inquire how success is gauged.
PR campaigns are wasted if the firm does not understand how to determine whether they're successful or not. Hence, look for a Hong Kong PR agency that can provide you reports on campaign results. For more details, pay a visit to bizjournals.com/washington/print-edition/2012/10/12/10-things-to-ask-before-choosing-a.html?page=all.
How to Select a Hong Kong PR Agency for Your Firm's Needs