“People Also Search For”-
Google’s New Knowledge Graph
It’s just normal human tendency that they want to know about what other people have searched for in a particular category of items when making purchases online. It’s not that they actually keep a tab on what others purchase but it helps them gain a better understanding of the popular as well as most usable items. It establishes an intuitive connection helping them make the best choice from among the available items.
What is “People Also Search For”?
A few days back, Google announced an interesting update. Although not major but it certainly reflects what Google could zero in on in future. “People Also Search For” is Google’s new knowledge graph that provides not only the answer to the queries of internet users and online shoppers but also intends to offer additional info to help them make an informed decision.
Searching for a right product that suits one’s pocket as well as needs is a lot about discovery. In such a scenario, the things, places and information already searched by others add relevant details about your queries. I’m sure instead of browsing hundreds of products on a site you will resort to the most recent searches made by others in the same category.
Benefits of Google’s New Knowledge Graph
“People Also Search For” is a new side bar that will be seen on most web pages offering a quick snapshot of related things as well as answering your basic questions. Through this update, Google reveals that it focuses more on user’s convenience and wants to filter more relevant information aiming to provide them with a smooth and pleasant browsing experience.
In order to benefit from Google’s new knowledge graph, marketers must update their most searched pages or products and try to answer all possible queries from the customers. This will help them gain visibility and establish a good image in the eyes of browsers. Needless to say, people rely more on connections whether they be intuitive or actual. It’s certainly a great opportunity for marketers to connect and engage with the customers and advertise their products.
The another benefit of “People Also Search For” section is that it helps browsers in finding recommendations when they search for a movie, artist, actors and TV shows. The other things are yet not included in this section. Google said, “We’re starting by showing major co-starring roles between actors, movies, and TV shows as well as highlighting family connections amongst famous people in the Knowledge Graph.”
Moreover, the side bar is not shown every time you search for the above mentioned. The connections will be shown only when there are interesting explanations available. It’s unclear still which other categories Google is going to add in its new knowledge graph but one thing is sure that its agenda is to help browsers quickly search relevant information. So, it’s the right time for marketers to provide explanations whenever they can in order to drive more and more traffic.
Kuntal Mehta (KJ) is the managing partner of Seashore Partners, a web development, e-commerce solution and SEO company headquartered in New Jersey, United States. In this article, he talks about Google’s new knowledge graph “people also search for”. The update, for the time being, shows explanations in five categories including TV shows, movies, actors, events and nearby attractions.
Google’s new knowledge graph