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Big Cinemas in India

by PreetiJagwani

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BIG Cinemas is a division of Reliance Media Works Limited which in turn is a member of the Reliance Group. It is India’s largest cinema chain with about 516 screens spread across India, US and Malaysia. It recently launched 3D and 6D technology after spearheading the I MAX experience in India. It is also the only cinema chain that screens films in all three formats. Soon, the first megapixels in the country are also slated to be launched.

The process to buy BIG Cinema tickets online as most of you might already know follows the usual - check show times, theater information, read synopsis and reviews, access offers, promotions etc. . BIG Cinema tickets are of course the crowd pullers, but there are also various contests, exclusives, premium offerings etc.

They also add a lot of glam our to their consumer’s lives by holding amazing premiers at their various theaters. This holds true for both Bollywood and Hollywood. Who wouldn’t want to buy BIG Cinema tickets if Tom Cruise was attending the premier? The same question could be asked to any Bollywood fan when the first theatrical promo of Ra.One was launched at a BIG Cinema venue. And to top it all they will even hold contests for hard core fans to win official merchandize and other filmy things fans would adore.

Another interesting dimension that makes its tickets more available to the general public is mobile ticketing. An app powered by BookMyShow has been created for Apple and Android users to book tickets via mobile phones for its lovers. This makes life easier for the vast following that it have. Vast of course is anything but less to describe the number of their consumers. 35 Million. Yes folks, it have 35 million consumers. Isn’t that an admirable number? But like the popular Spider man dialogue goes, “with great power comes great responsibility”. But they have proved with their various consumer friendly schemes that they truly want to build a great experience for their consumers.

BIG Cinemas tickets made available to audiences across India from any economic strata is the company’s goal. A strategy has been put in place to achieve this. They are not only doing the run-of-the-mill mall cinemas, but also buying out properties around it to provide a complete experience at the price of its tickets.

It has also been awarded the “Retailer of the Year” at the Reid & Taylor Awards. They were awarded for Retail Excellence. This has been happening for 2 consecutive years. ‘International Exhibitor of the Year 2008’ by Cine Asia 2008 at Macau is another laurel they can be proud of.

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