A press release is a written by eCaps Internet Solutions that purports to report on an event, circumstance or occurrence by a third party, and is provided to the news media for the purpose of promotion.
A press release, on the other hand, is designed by eCaps Internet Solutions to be sent to journalists and or media outlets (newspapers, magazines, broadcasters, etc.) in order to encourage them (the reporter or actual media outlet) to develop news articles on the subject.
A press release is intended to reach out to the media to get them to report on your particular message, with secondary ?direct to readership? benefits associated with overall Internet based publicity.
The use of press releases is considered important because it is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events.
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