Among the many businesses that pop up like wild mushrooms in the market today, there are only a few that actually relate to their intended target market. The first thing that comes to my mind is, of course, the food industry. Its target market? Pretty much everybody! I mean the food industry in itself is very vast. We have restaurants, fast food chains, and grocery food, among others. One has to be clever in choosing the right food business that can draw in more customers. That is not the same with abortion clinics though. There is a certain advantage with having an abortion clinic as a business. Here are some of the reasons why.
They have a specific target market
Now, isn’t that true? One group immediately comes to mind when you think of abortion clinics—women. There you go. There is no need to spend a lot on research for your marketing and promotions because you have a clear target market laid out for you. Maybe you still need to research about the age range, civil status, and social status. But that is pretty much it. An abortion clinic only has to think about the woman and her needs. Also, what makes her more comfortable during an abortion procedure. That makes marketing this specific clinic so much easier.
They provide a practical option for women
And if you ask me, abortion is not only practical but beneficial as well. Of course, everyone is subjected to his or her own opinion. But to me, using abortion in the right context and in the right way will definitely help not only women but also families. Abortion is, of course, at its best, a very practical solution. When every other option fails, a woman can always rely on abortion clinics to deal with their predicament.
They have additional services solely for women
Abortion clinics are not all abortion procedures. They have other good stuff going on as well. One service I find very helpful for women are counseling services—from registered and experienced therapists and psychologists of course. These counseling sessions help clear the fog on the patients’ minds. Sometimes, they lose all doubt and continue with their abortion with no guilt or shame. Other times, they realize that they want to have their baby. This additional service is vital in helping women realize what they really want.
They do not impose but are ready to provide their services
Other businesses tell people what to do or that to choose. Abortion clinics do not operate that way. They do not push women to get abortion. They offer it only as an option, nothing more. And, mind you. Even if this kind of service is only an option, do not forget that this service also has a very wide market. And a lot of women are getting pregnant every day. A lot also decide that they can’t possibly handle a child at their current situation. Providing abortion services might not be the best business in the market today, bit is sure is feasible.
What Makes Abortion Clinics Click