This is indeed the era of information and as such so much more people are now better educated and informed. The advantages of this development have spilled to virtually all facets of modern life. With regards to patient recruitment exercises, it is now evident that an increasing number of compliant, motivated patients can be accessed. Clinical trials can subsequently be done and concluded faster. It is imperative therefore to have clinical trial recruitment strategies that will win the confidence of potential patients.
The modern-day patient is more demanding thanks to the education that he/she has acquired. Medical information is easily accessible online and so patients can find answers to the questions they have. Clinical trial firms thus have to go about their business bearing in mind that they must provide whatever it is that patients want and require. What is needed therefore is a patient-friendly campaign.
To begin with, patients are more likely to respond better to campaigns that they feel are empathetic to their medical conditions. Such a campaign should also provide in-depth details about a given disease and what the impending study will impact on the patient. Industry experience reveals that patients prefer to learn about impending medical trials from their own doctors. Posters and leaflets detailing this information can thus be placed in doctors’ offices or alternatively be sent to potential volunteers. Empowering patients to participate in this way lays the groundwork for successful clinical trials marketing.
It is also necessary to from the onset give and uphold the identity of an impending medical study thus lending it credibility, recognition and publicity in an ongoing manner. This recruitment strategy will definitely be more effective than one where patients are first sought and then subjected to last-minute intensive and costly awareness campaigns - many patients are likely to become highly suspicious of such arrangements. An ongoing campaign on the other hand arouses instant recognition wherever it is mentioned and patient response will very likely be pleasantly high once recruitment begins.
Another crucial aspect that goes a long way to guarantee worthwhile clinical trials recruitment strategies is to ensure that patients’ objections are preempted. Patients when asked about participating in a clinical study will naturally be very curious. They’ll want to know what being involved in the study holds for them. They’ll want to know what the possible risks and side-effects of using the new drug or method of treatment are. They’ll want to know what they’ll be required to do if they consent to participating in the study. They’ll also want to know if there will be any inconveniences to them with regards to how they’ll relate with the study team, how they’ll access the study venue, will they be compensated for their expenses, and so on. A proactive clinical trials marketing approach will see to it that comprehensive answers to these questions are provided to patients as this will not only build up their commitment to participation but also motivate them to feel that they’ll be involved in a significant undertaking.
Basically, patient-oriented clinical trials recruitment strategies are ideal because they facilitate a win-win-win situation for all the parties involved. Patients become better informed and treated, recruiters successfully find the requisite numbers of compliant patients, and drug companies complete their medical development requirements in good time.
Clinical trials marketing: What’ll make a patient-oriented c