As we all know that, Internet has dramatically changed the way consumers plan & buy their holidays. It has also affected how tourism providers design, shape, promote & sell their products & services. The tourism market relies heavily on information. Since the emergence of the Internet, travel information search & booking has been one of the top 5 most popular on-line tasks.
In future, tourism demand is expected to shift from mass tourism to more tailor made customized tourism for individual travelers – a market segment in the tourism sector. Big tourism companies have responded to the opportunities offered by the Internet & developed their own e commerce applications and global reservation and distribution networks, which interconnect tourism distributors with tourism suppliers to sell their products and services.
The IT & Tourism Initiative aims to help SMEs interconnect with all relevant market players via big distribution networks at affordable rates, thus helping them to participate in the digital value chain.
Tourism "Hub & Spoke" Initiative:
The "hub and spoke" initiative as a way to increase visitation to the region as a whole and especially for not-so-traveled areas that are within an hour's drive of major destination areas that can accommodate motor coach groups and individual travelers.
Hub and spoke tours are becoming increasingly popular among the group travel market. Exciting and quality hub and spoke tours provide a number of economic benefits. Since many travelers prefer to settle in and not move each night, hub and spoke tours help visitors find their way within the region with multiple day trips during their visit. The longer visitors stay, the more lodging and sales tax dollars are realized to help market and develop tourism within the region. Visitors are able to experience more tourist attractions & festivals, giving them more opportunities to spend money in different communities. Longer stays give visitors a better idea of our region’s culture, history and values.
The overall goals of the Hub & Spoke Initiative are:
- Increase destination awareness to positively impact the region’s economy with an increase in leisure visitors and dollars spent in “spoke areas.”
- Develop relationships with group tour operators to increase published tour programs, length of stays & tour fulfillments.
- Develop new regional destination products for individual and group leisure travelers.
- Establish partnerships with local, regional and statewide organizations to leverage resources.
- Develop “Visitor Marketing” programs in each of the spoke areas to increase awareness of what it takes to serve the visitor and keep them coming back.
The initiative will consist of 3 components:
- Policy: A high-level group of representatives from the fields of tourism, ICT & other relevant stakeholders will analyze market evolution, identify needs & make recommendations for future policy development.
- 2. Technology: A demonstration project, its aim to facilitate ICT aspects of cooperation between companies located at different sections of the tourism industry's value chain, and to ensure that SMEs can easily participate in the digital value chain.
- 3. Operations: A portal – to assist businesses in each step of their decision making and business processes.
The 5 main reasons IT Service Management projects fail:
1. No plan - A good ITSM plan should address issues such as awareness, organizational change, process development, tool selection & implementation, employee training and most importantly on-going process governance.
“The more detailed the plan the easier it will be to justify the effort involved.”
2. Unrealistic expectations – Inputs, outputs, roles, responsibilities, activities, tasks, metrics & policies all have to be defined & agreed to. The newly designed process has to be implemented in a tool -- and don’t underestimate how long that takes.
“The larger the enterprise the more unique requirements there will be..”
3. Skepticism –Lack of support, regardless at what level in the organization, will completely undermine the program.
“One of the best ways to fight skepticism is not to over commit & to deliver on what you promise.”
4. Poor requirements – There has been a recent trend towards trying to implement ITSM tools “out of the box.” With perhaps the exception of smaller IT organizations this couldn’t be further from the truth.
“Bad requirements lead to a poor ITSM tool implementation.”
5. Not doing the hard work – Designing a process is one thing, making sure people adopt it is another.
“Governance of the process is every bit as important as having documented processes & an implemented ITSM Tool.”
Strategies for E-tourism in the Future- ICT have profound implications for tourism & E-tourism reflects the digitization of all processes & value chains in the tourism, travel, hospitality & catering industries. It enables organizations to manage their operations & undertake e-commerce. It revolutionizes business processes, the entire value chain as well as strategic relationships with stakeholders. It determine the competitiveness of organizations by taking advantage of intranets for reorganizing internal processes, extranet for developing transactions with trusted partners & the internet for interacting with all stakeholders.