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The need for setting goals in Catholic school fundraising

by anonymous

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School fundraising campaigns don't always bring in as much money as expected. Despite their best efforts, school fundraising organizers sometimes fall short of their fundraising targets. Different factors can account for less than successful fundraisers but failure by the school fundraising organizers to set meaningful fundraising goals is one important reason for dismal fundraisers.


Many schools don't set goals around fundraising. All they do is come up with some fundraising ideas for school and then go ahead and implement them. Many schools use the same ideasover and over until they tire children, parents and other donors. A school fundraising committee shouldn't expect much success if it doesn't set proper fundraising goals and come up with new exciting fundraising ideas. Catholic school fundraising organizers should be clear on what they want to achieve at the end of the fundraiser. They should have a plan for the money they hope to raise. They should prepare a concrete plan and share it with those they hope to solicit money from. When people are presented with a clear plan they are more likely to participate in the fundraiser.


Having planned for the money they intend to raise, the fundraising organizers should then set goals for the fundraising exercise. Using the SMART principle can help organizers set good goals. Each letter in this acronym stands for something. The letter S stands for "specific". Fundraising committees should be very specific about what they hope to achieve. They should be clear about how much money they need and how they will spend it. They should also have a fundraising idea in mind that will to help raise the required funds.


The second letter - M - stands for "measurable". The organizers must have a way of measuring success in their fundraising. For example, how will they know whether the fundraiser has succeeded? They could use the turnout of participants or the amounts collected as a measure of success. They can also compare the collections against past fundraisers to see whether or not using different fundraising ideas for school has had any effect on the success of the fundraisers.


The third letter - A - stands for "attainable" and the fourth letter - R - stands for "realistic". Catholic school fundraising organizers should set fundraising goals that are both realistic and attainable. We can only expect so much from the traditional fundraising ideas for school and it's not sensible to expect too much out of a fundraising campaign based on a simple fundraising idea. For example, if a school decides to sell baked goods as its method of raising funds, it can only expect to raise a few thousand dollars. If it needs more money, it should think of more ambitious fundraiser ideas.


The final letter - T - stands for "timely". The school fundraising committee should have a proper timeline for a fundraiser. It should schedule all the events that are going to take place to prevent delays or confusion. It should also be clear about when the fundraising exercise will come to an end to allow parents and other well-wishers to set aside time in their busy schedules.



For more information about Catholic school fundraising please visit our website

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