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American Lifestyles 2013: Five Years Later - US

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Nearly four years into the economic recovery, the labor market remains historically weak and median household incomes have yet to return to pre-recession levels. The lingering effects of the worst economic downturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget mindset that applies to purchasing across nearly all categories. However, consumers-whether they like to admit it or not-have increased their spending while they continue to look for the best deals. http://www.bharatbook.com/consumer-goods-market-research-reports/american-lifestyles-2013-five-years-later-us.html

Some questions answered in this report include:

What recession-induced behaviors will consumers continue to practice?
Has the recession altered perceptions of what is luxury vs. necessity?
How will Millennial spending impact key consumer categories?
What is the impact of the growing Hispanic population?

Table of  Contents

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
The people
Figure 1: Total U.S. population distribution, by age, 2008-18
Multicultural America
Figure 2: Share of total U.S. population by race/Hispanic origin, 2008 vs. 2013
The economy
Figure 3: Consumer confidence and unemployment, annual averages, 2000-12
Median household income continues decline post-recession
Figure 4: Median household income in inflation-adjusted dollars, 2001-12*
Changes to spending habits and reasons
Figure 5: Perceived change in spend on 13 consumer categories in 2012 compared to 2011, January 2013
Spending more
Figure 6: Reasons for spending more in 2012 compared to 2011, part I, January 2013
Figure 7: Reasons for spending more in 2012 compared to 2011, part II, January 2013
Spending less
Figure 8: Reasons for spending less in 2012 compared to 2011, part I, January 2013
Figure 9: Reasons for spending less in 2012 compared to 2011, part II, January 2013
Expenditure overview
Figure 10: Change in consumer expenditure part I, 2007-12 (est.) vs. 2013-17 (forecast)
Figure 11: Change in consumer expenditure, part II, 2007-12 (est.) vs. 2013-17 (forecast)
Behaviors and lifestyles driving spending changes
Figure 12: Behaviors driving spending changes, January 2013
Americans’ conservative views on spending translates to lifestyle changes
Figure 13: Lifestyle factors driving spending changes, January 2013
How extra money is spent
Figure 14: How extra money is spent, January 2013

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