The key to managed email marketing software, as with any other type of email marketing tool, is sure to appear in the list of recipients the right people, set expectations about what they will receive from you and provide what it promises. Keep the email marketing tool on legality The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act, seizure control pornography and unsolicited marketing) describes the requirements for those who send commercial email messages. It also explains the penalties for senders of unwanted emails and companies as whose products are just advertised in spam messages for breaking the law, and gives recipients right to ask the sender to stop such shipments. The law provides for the email messages whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "message transaction or relationship" (an e-mail to facilitate a transaction agreed date or hold a client on existing business relationship) can not contain false and misleading information distribution, otherwise is exempt as from most provisions of CAN-SPAM Act. For more information, click a link in the See Also section. Present relevant content and brief. Expect that most of your customers and prospects have the time and interest to read only what is related to them, provided that get to the point quickly. The more fit an e-mail to individual recipients' interests, the more likely to open, read and respond to messages. Features email marketing software can help you manage the content of an effective way for the interests of each recipient. An effective email marketing tool includes the following (most of which are mandatory according to the CAN-SPAM Act). A subject line clear and concise Although you want recipients to open the email, do not use tricks or traps. Promise only real advantage or a value that can deliver. The CAN-SPAM requires that the subject line accurately represents the content of the message. Keep the subject line also in a number less than 50 characters so that no truncation in the recipient's inbox and avoid punctuation unless it raises a question, as this wastes valuable space. Above all, avoid using exclamation marks. They are a clear indication that message is strictly promotional. The notification that your email marketing software is advertisement and solicitation. CAN-SPAM Act needs that this notice be sufficiently clear and visible, and to provide recipients a way to unsubscribe from the mailing list, a method opt out. The CAN-SPAM requires that you provide an address. It is also a good idea to provide a phone number. After all, you want recipients to contact you. Opt-The CAN-SPAM undertakes to provide email address of the sender or other response mechanism based on website that allows recipients ask you not to send them more emails to that address. Must meet requests within 10 working days from receipt of the request for opt-out and at least 30 days after the message was sent. Nor may help others to send e-mail to someone who has just opted out.
Email Marketing Software can help your business