As an Internet Marketing Consultant, I have heard of countless cases where small business owners no longer have access to their websites or hosting because the web designer/developer has moved on, gone missing, quit, had a baby, or jailed. Yes, jailed! This web designer eventually went to jail for fraud as she had been doing the same thing to other businesses.
One Residential Contractor told a story on how his designer took payment and stopped answering his phone calls. This web designer eventually went to jail for fraud as she had been doing the same thing to other businesses.
Another Retailer had not updated their website in over 7 years because they could not reach their web developer, who was also hosting the site. This will help your business generate more revenue as it will be better ranked in the search engines. Unlike larger firms that can often spread the work required for a successful media program across a team, in a small business, that team is often one person.
And, that person already has a full time job! Owners and managers already have enough responsibility to deal with on a daily basis. Having to post to a social media site is low on the priority list.
Here are 5 important tips to help you avoid these scenarios:
1. Use a reputable hosting company such as Bluehost, or Network Solutions to host your site. These companies are able to provide excellent 24 hr. customer service support, multiple domains, and large file servers.
2. Keep records of all login information. Ask your web developer for this information and store in a safe folder. This includes the back-end of your website as well as web hosting login to your Cpanel.
3. Never pay for the full cost of the project upfront! Pay at least half down first, and the remainder when the project is completed.
4. Hire a professional web designer/developer, one that actually does this for a living. I know it’s tempting to go cheaper with Uncle Bob, or Suzie’s high school girlfriend. But believe me, it will cost you in the long run!
5. A good track record of success, along with referrals, will help your business make the right hiring decision.
Finally, your business website is part of your company’s image and intellectual property. It is well worth the cost of a good, well-designed, SEO-friendly website. This will help your business generate more revenue as it will be better ranked in the search engines.
Annette Reid experienced and writes articles on Marketing Consulting Services, Internet Marketing Consulting, Insights Marketing Consulting, Web Development Services, SEO Services, and Online Marketing Consulting etc.
IS YOUR WEBSITE STILL AT THE MERCY OF YOUR OLD WEB DESIGNER