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Basics of Web Banner Design

by kunwarpal

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Now a day’s creating a websites or attractive banners for web pages are an interesting creative outpour for the designers, as well as internet savvy individuals.

Web Banners are important features of a website which can help to drive traffic with attractive design and call to action clicks. Creating good banners has now become a growing job prospect which is here to stay and is not fading away any time soon. Also it’s extremely interesting and arousing for the creative minds and also innovative ideas are extremely important to make your mark in this field. For your information, the more attractive and attention grabbing the design, the more traffic will be dragged to the site, increasing the visibility along with number of clicks on the banner.

But before you involve yourself with engrossing and attractive banners designs, it always important to remember the basics. Here are few things to remember for the beginners:

Firstly, a banner essentially comprises of two main category:

(i) Incoming
(ii) Outgoing

Incoming banner ads are those which will be displayed on other web sites to drive traffic from there to your website, by clicking on the banner.

Outgoing banners are the one which will be displayed on your website, which will drive the traffic from your site to other website by clicking on it.

Before working on a banner it’s important to visualize an attractive theme and idea, to make the banner more interactive and visually appealing. It’s important to have an idea, without which it’s almost impossible to come up with interesting banners, as it’s just not possible to create stuff like that by sitting on computer and start working. It needs creativity to come up with interesting stuff like that. Also, it’s important to thoroughly know and understand the website you are creating for,because at the end of the day, a banner will only be communicating the websites and its offerings.

The best way to approach banner designing is by studying other banners, my looking through other banners and getting inspired. Copying a banner is never a good idea as it’ll not attract much of traffic because it’s overused already; more over cheating is always considered as a crime. It’s always better to get inspired by designs and then put your own individual magic to come up with something unique and attractive with your own stamp.

Finally, it’s important to realise, most of the time it’s the banner which will drag a user to the website, it’s almost like you’ll be defining the fate of the website. Hence its importance cannot be ruled down.
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