With the era of social media in full swing, companies all over have seen fit to implement innovative methods to reach more consumers, beef up their long-term marketing plans, and ensure they don't get outpaced by by their competitors. If you're an entrepreneur and web marketing is a vital part of your marketing plans, you're probably about to organize a social media contest. Here are several points you would need to keep in mind before launching that contest:
Objective: What do you desire to accomplish with this competition?
Like any wise entrepreneur, you need to know how vital it is to build clearly stated goals. In addition to the general objective of getting an X number of followers or likes, aspire to realize other useful goals. All throughout your campaign, you can strive to perform research or discover a potential consumer base.
Aim: Who do you prefer to take part?
It might not be a good idea to yield to the temptation of casting a broad net, expecting that everyone will join in. It makes no sense to squander valuable resources if you can't attract the notice of your intended audience. As an alternative, promote your competition to your target market and patrons.
Contest Management Software: How can you keep things organized?
Online contests can be too much to handle. The good news is, you can use competition software to integrate and preside over your contest with just several clicks. You can monitor entries, evaluate results, browse comments, and size up web metrics through these contest management applications. Subsequently, you'll find more time to tackle other areas of your business as well.
Prize: What bonus can motivate customers to sign up and give it their ultimate best?
When choosing a jackpot, think about what people presently deem preferable or essential. It may be monetary, or something from your company, including the most current gadgets (or both). In fact, to make your selected prize even more desirable, you can showcase it on your competition platform, so folks who sign-up to participate can be further motivated.
As you consider your goals, target audience, competition management software, and prizes, never forget to include strategies to ascertain your return on investment (ROI). After all, enhancing brand image and raising profit are main justifications why firms turn to web marketing methods, so it's only right to keep an eye on your campaign's results. In case you need additional pointers and information and facts, you can visit mashable.com/2010/01/12/social-media-contest/.
Sensible Techniques for Social Media Contest Organizers