The man who had conceived the idea of using transportation vehicles such as cars, buses, trains and the like, in marketing and advertising is truly innovative and forward-thinking. Before vehicle decals were used as business signs to market a brand, service or product, there were the traditional billboards that are usually strategically installed where there is a lot of foot traffic and is highly visible to both pedestrians and vehicle-bound individuals.
While billboards have proven to be one of the more effective means to elicit brand recognition and create brand awareness among consumers, vehicle wraps are quickly becoming a common favorite among advertisers and an effective alternative to billboards.
The genius of those could be credited to two of its main qualities. The first of which is its ability to reach a wider market at a faster rate simply because the medium used (a car, truck, van, bus or train in this case) is highly mobile, unlike a billboard that stays in the same spot all the time just waiting to be seen by passersby. The method of advertising when using wraps and decals is more deliberate in nature.
Unlike in the usage of billboards, companies who advertise their product, service and brand do not need to wait for consumers to be in just one location or vicinity simply because mobile advertising media can actually go anywhere where consumers happen to be.
The second quality that sets it apart from traditional billboards is the fact that it can be easily changed and modified. The equipment and materials used in the creation of wraps and decals enables companies and advertisers to easily create, customize and install them on any type of vehicle. Prints and designs are now digitally made through a computer and the wraps are electronically cut to minimize flaws and ensure maximum visual impact. Vehicle wraps and decals are usually made of adhesive-backed vinyl material that is both durable and flexible. Unlike paint, wraps and decals can be easily installed and removed because it works just like any sticker would.
Car wraps and decals are not just being used by advertisers and companies who want to get their brand or product out there. More and more individuals are using them to customize and increase the wow-factor or their personal cars without having to have a full-blown paint job done. Car enthusiasts don’t need to spend as much money on a custom paint job and at the same time don’t need to sacrifice on quality of the finished product.
How Vehicle Wraps Are Changing Marketing Methods