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How to write an effective press release for your small busin

by PrachiDutta

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An effective tool for marketing and promotion, a press release is a document released by a company announcing its future products, accomplishments, awards or any other news with the media. Since it is considered to be an effective media tool, the headline of an Indian press release has to be an instant attention grabber.

 A press release is also known as a free business news is a form of written document issued to the media. While issuing a press release one you have to be extremely careful about the content of the document. The content should be written in such a way so that it highlights the key aspects of the reason, the press release is made. Here are a few tips to write an effective press release India.

  • The headline of an effective Indian press release has to be written in a way to seek the attention of the reader. In short, it should also convey what the press release is all about.
  • The timing of a press release is important. It should be any time before or immediately after an event so that the media knows about it.
  • Mention a brief about the company. Do not jump to the news item in a press release. Doing this will look really awkward.
  • The usual press release use present tense in their documents and all mention of future tenses are to be strictly avoided.
  • Grammar and punctuation needs special attention as the free news release will be the cynosure of the media persons. The look and feel of the press release should be extremely professional and business like.
  • Try to avoid fancy words or slang in your press release. Use simple and easy to understand sentences. Restrict the use of complex sentences to a bare minimum.
  • Write a summary which is a concise form of the entire press release India. This summary should be positioned at the beginning of the press release so that the reader is able to comprehend what follows later.
  • Make sure that your press release India should not exceed more than 3 pages. Take care of the spacing as well. An official press release should have double spacing so that it gives a clear impression and is readable.
  • One of the very important tips while writing a free news release is to jot down the important keywords to be featured in a press release. Then build a document around which logical and yet simple for people to understand. Try to emphasize on keywords which guarantee high visibility in terms of page rankings.

 Writing an Indian press release is very crucial for small businesses in India. This will provide the necessary exposure to the business and bring it to limelight. Starting a business is important; equally important is ensuring proper publicity and spreading the word about the business. With more and more media coverage the business will generate curiosity and receive responses from the masses.  


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