Starting a new business in Virginia (and in any other state for that matter) needs a lot of work. It is more than just putting up a signage in front of your shop stating, “We buy junk cars for cash!” No, it is so much more than that. Aside from the technical stuff (e.g., business permits, building permits, sanitary permits, etc.) you have to do and accomplish to make your business legit, you still have to worry about marketing and promotions. And that is still not everything. If this is your second or third time in doing a new business venture, then you should have known that by now.
However, if this is your first time trying out a business venture, be it about flower arrangements or a second-hand car shop, it is important to educate yourself first with the basics of the industry you are planning to enter. Think everything at a basic, simple level first. Later on, you can just expand on the ideas you have come up with. In your promotions, for example, you can just draft an initial slogan--say, we buy junk cars for cash.
You can derive a few other slogans and taglines from that simple line. Awesome, right? Even though you have so much on your plate, you can always choose to do them one task at a time. That simple line--we buy junk cars for cash--can turn into something catchy and worth remembering that will surely get your target market’s attention. It can even be just a cluster of words! You can jot down fresh flowers or free chocolate or extra burger patty--as long as the message that you want to convey is there. Give it time and effort. It will evolve into something bigger.
Even though marketing seems to be a big deal, you can choose to not do it yourself, especially if you are not very savvy with marketing methods and tools. You can hire someone or outsource the service to a company who specializes in this endeavor. After all, the majority of your efforts should go to the planning, building, and establishing of your business. As mentioned earlier, there are so many things to start and do that you have to take them one at a time. When you outsource your marketing needs, you can start focusing on those tasks right away.
I am making sense, am I not? However, if you want your business to be intimate and your employees easy to reach, you can opt to hire a marketing team instead. In addition, make them inspired enough so that they will not produce such slogans as we buy junk cars for cash or fresh flowers here. I am not saying that they are mediocre. It is just that they are clichés. Your business will not stand out to your target market if you use overused slogans and taglines. Be sure that the marketing personnel that you hire have great marketing portfolio. Your business needs them in order to stand out.
Start Your Business the Right Way