"Simple yet clever" is pretty much today's requirement for graphic design. This motto puts much less of an emphasis for flashiness and even more on wittiness and austerity. Nobody claimed it would be a walk in the park; then once again, nobody stated it would be absolutely impossible.
Graphic designers in Sydney keep these two qualities in mind when thinking of logos and designs to make. There's no need for designers to integrate several elements in a brand logo design; these just create more things that might sidetrack you from the essence of the logo. If you don't have an idea on ways to accomplish this, different graphic designers offer some instances of smart yet simple design elements you can do. As long as the simple design gets the job done, it's good enough.
Nothing is more minimalistic than pure text on a simple background. Nevertheless, in this graphic design method called Typography, letters do not appear as is. Texts are organized to form a work of art that stresses the message of the design. There are no bright lights or elegant special results; simply a few letters or words shaped creatively to catch consumers' attention. This method is becoming preferred for its absence of clutter and much better focus on the material.
The more successful logo designs didn't rely on fancy fonts and flashy effects; they merely picked the right color for the task. For instance, if you're looking for a brand name design that merely speaks "all-natural", color the words with a blend of green and brown. If your company is everything about water, a dash of blue could help. A simple play in contrast, especially in the important parts of the logo, can also produce one-of-a-kind effects that jump out to the audience like a 3D image.
Recall from Irony
Sometimes, irony can work to your benefit; when used correctly, you'll have a brand name logo design that passersby will admire for being witty. For example, utilizing the phrase "I dislike visuals design" with a different color for each word could ironically reveal your love for graphic design. Sydney graphic designers like to have a good time with the general message of their designs. A great logo design will naturally be stuck in customers' minds the moment they see it.
Do you need to know more minimalist visual designs for your brand logo? You can have a look at more examples on VisualNews.com.
Simple Info on Graphic Designers in Sydney