Picture you own a business focused on selling high-quality skateboards. Since you're tech-savvy, you open a web site with the URL 'reallycoolskateboards.com' and you choose a Search Engine Optimization company to advertise you online and drive your business to the top of the search outcomes page. To indulge your company's advertising success, you use one of your keywords-- purchase totally swell skateboards-- on Google. What do you find?
True, you're # 1 in terms of the search outcomes web page, but just above the link for your website, you discover a little box that says, "Shopping results for buy really cool skateboards" and a listing of other web sites that likewise sell skateboards. What happened? Did the SEO business do something bad? Why aren't you at the top?
This took place because, back in 2007, Google followed a new algorithm that basically collated information from every part of Google's search database. This included picture search, online video search, and even Google Shopping. This means that aside from the website search that it generally does, it will also show results that it thinks relevant above your desired # 1 spot.
Do not leap off a bridge just yet. If you click on some of the links detailed under "Shopping results for ..." you're going to discover that a couple of them are from Amazon.com or something similar. Google Shopping isn't a supplier-- it's a comparison shopping engine, which means sellers use it to drive people to their sites. So how can you do the same?
This procedure is called data feed management. It's essentially giving a list of your products and its rates to Google and letting them run their magic. This way, when somebody searches on Google for actually cool skateboards, Google would now have a listing of the skateboards that you sell and will feature this in their search results. The exact same applies to other window shopping engines like Shopzilla and Price Grabber.
However, merely submitting your item feed to the window shopping search engine wouldn't assure a high ranking. Just like SEO, data feed management consists of marketing. Meta-tags, keywords, web page titles-- all of these SEO concepts have their corresponding equivalents in the world of information feed optimization. Going into the details would be too technical so right here's a strategy: employ a company that focuses on information feed optimization. They might understand exactly how to push your business to the top with their data feed management expertise.
So if you're having issues with your search engine positions and your revenue is already showing indications of pain, obtain your product feed management campaign, and choose a company that concentrates in the services you really require. For more info, you can visit smartmoney.com/spend/family-money/which-comparison-shopping-site-is-best/.
Data Feed Management for Top Product Ratings