Recently, the Wall Street Journal wrote that with an overall decrease in cigarette smoking, companies like Altria and Reynolds have answered back with an array of new products, particularly in the area of smokeless tobacco, such as dip, chew and snuff. However, Lorillard, famous for its Newport Menthol brand, has held fast in its refusal to delve into a smokeless product.
According to a report from the National Association of Convenience Stores, however, this decision may now prove devastating to Lorillard. Approximately ninety percent of Lorillard’s income is generated from the sale of menthol cigarettes, and the FDA will soon release the results of a study on the health effects of menthol cigarettes. Based in part on the results of this study, industry experts speculate that the FDA may completely ban the use of traditional menthol cigarettes.
Murray Kessler, CEO of Lorillard, argues that the FDA will not enact the ban because the menthol cigarette industry is a $25-billion a year business, and eliminating it would create an economic firestorm for the U.S. Because Kessler doubts the FDA’s ability to truly enact such a ban, he has insisted that Lorillard maintain its cigarette-only strategy.
Regardless of what occurs in the menthol tobacco industry, many menthol cigarette smokers have already switched to an e-cigarette method of menthol and nicotine delivery. E-cigarettes are available in a variety of flavors, including several major traditional cigarette flavors that are standard in the e-cigarette industry, including Newport, Lorillard’s brand.
The e-cigarette renders all smoking bans moot because it is both smokeless and tobacco-free. An e- cigarette produces a water vapor that is odorless and disappears in several seconds, thus it can be “smoked” in venues where smoking is not allowed, such as bars, workplaces and airplanes. In addition, while flavored cigarettes have been banned by the FDA, e-cigarettes are not technically considered cigarettes, and consequently are not subject to the same bans.
While the battle between smokers and nonsmokers rages on in the United States, e-cigarette users have the freedom to enjoy their cigarettes whenever and wherever they choose. If you enjoy smoking menthol cigarettes, do not wait to see whether or not the government bans them. Make the switch to a menthol e-cigarette today and bypass any government intervention whatsoever.
Buy your menthol e-cigarette from Elec, the premier website for a new style of electronic cigarette (e-cigarette) that gives users a tobacco-free, tar-free, odorless smoking experience. Elec is also helpful for smokers who want to quit. Visit http://www.electosmoke.com/index.html or call 972.999.7370 for more information.
Will the FDA Ban Menthol Cigarettes?