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MTV forays into Riding Gear; partners with Steelbird to laun

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MTV forays into Riding Gear; partners with Steelbird to launch a cool new range of Helmets


21 August, 2013; New Delhi: After foraying into innerwear, lingerie, footwear, adventure bikes, eye-wear and other consumer products categories, MTV along with “Steelbird Helmets” launches a co-branded range of riding gear. MTV, a youth iconic brand, partners with Steelbird, one of the oldest & most trusted helmet manufacturing companies to create an exciting new range of MTV Helmets that adds a dash of edginess & vigor to the safe riding gear category. The range is available at major large format retail stores like __Rajesh Auto Agency ( Delhi )__ And  across  PAN INDIA many Retail stores. Availability will start from 10 stores initially and will expand to 200 stores apart from PAN INDIA two wheeler authorized franchisee dealers.


Helmets, today, apart from being a mandate for a safe & secure riding, have become an extension of one’s own personality. The MTV range of helmets is designed keeping in mind the youth, who symbolize their helmets as their own identity. The designs are bold, high – spirited & highly vigorous that makes this range a style-essential.


Commenting on the range Mr. Shailendra Jain – Head (Sales & Marketing) stated that; “Adding this as one more category to its already existing vast range of product line up is an all new range of helmets that will be launched soon. This move is a gift for Biking passionate as they will be able to have a feel of an uncompromised biking experience with these sturdy helmets”.


Speaking on the tie up Viacom18, said, “Riding Gear are surely becoming a regular feature of more and more people’s lives, both as a safe and secure healthy commute as well as a lifestyle statement. We are delighted to partner with Steelbird Helmets, to launch MTV range of Helmets in India – a range that is as flamboyant in design as it is good and sturdy in quality”.


Both MTV & Steelbird with mutual love for the youth have entered into this association to interest biking lovers & provide this unique offering. While MTV gets one more step closer to the youth, Steelbird Helmets re-iterate their endeavor to provide relevant and innovative offering to its customers.


Wearing helmet is as necessary as wearing shades on the go and now more and more people are realizing the benefits of a helmet. We at Steelbird have been providing all new aspiring different ranges for the riders to have a safer ride. MTV’s main target demographic is adolescents and teenagers. These compatible competencies of both the companies have brought them together to move ahead and forge a partnership so as to fulfill the Indian consumer requirements. This association would enable steelbird to provide a blend of safe ride with contemporary chic MTV designs thereby expand the infotainment and brand loyal category of Steelbird furtheradded Mr. Jain.


So all you Fashion Junkies out there… get ready to get on the ride with a perfect combination of style & edginess that shall surely make heads turn while you are on the go!

MTV Consumer Products today extends into nearly over 25 categories, with presence in both, conventional as well as unconventional categories - Innerwear, Adventure Bikes, Footwear, Lingerie, Eye-wear, Bags, Stationery & Paper, Debit cards, Deodorants & EDTs, Mobile Phones, Tablets and much more. MTV’s key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, PLG, J K Ansell, Mochi, Swipe Telecom and Global Fragrances amongst others.


About Steelbird Hi Tech Ltd.:

Steelbird is the oldest manufacturer of ISI helmets in India. Steelbird has India’s biggest helmet manufacturing set up in Baddi (Himachal) with the capacity of producing 2,000 helmets a day. The company is having technology tie up with International Brand including M/s NAVA S.r.l, ITALY and M/s GP ONE S.r.l, ITALY. Besides Bieffe Helmets which are world popular for racing championships.Steelbird range of helmets includes over 30 models along with 6-8 variants per model. Steelbird produces vide variety of open face and full face motorcycle helmets like Safety Helmets, Ski Helmets, Bullet Proof Helmets, Grand Prix racing Helmets, Integral Helmets, Off Road Helmets Moto Cross Helmets etc in different from XXS to XXL catering to all customer segments Viz Men, Ladies and Kids. Steelbird has first time in the country successfully design and develop helmet by using Carbon Fiber, the material which is used in Aero plane and in the Ferrari cars. 

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